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Advertising

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Displaying items 23-33
  • NBC completes upfront ad sales with $2.1-billion haul

    NBC completes upfront ad sales with $2.1-billion haul
    NBC's financial fortunes are perking up, with advertisers agreeing to pay rate increases of 7% to 8% over last year's prices during the annual summer sales bazaar. In the last few days, NBC executives finished selling their advertising time for the...
  • Twitter IPO hurdle: The service is well known but not widely used

    SAN FRANCISCO — By all rights, Twitter should be wildly popular with mainstream America. World leaders, the pope, even Justin Bieber post updates there. It tells us what's culturally relevant at any given moment, be it Beyonce's performance at...
  • The three things to watch for in Twitter's IPO filing this week

    SAN FRANCISCO -- As soon as this week Twitter will make public its secret filing to sell stock to the public. It's called an S-1 filing, and it's the form companies have to file before their shares can be listed on a stock exchange. Twitter filed...
  • 11 digital billboards going up along expressways

    11 digital billboards going up along expressways
    Chicago motorists and some residents looking out their front windows soon can expect to see the towering digital billboards favored by Mayor Rahm Emanuel going up on city-owned property near area expressways. The Illinois Department of Transportation...
  • Samsung makes marketing push for Galaxy Gear in wake of poor reviews

    Samsung makes marketing push for Galaxy Gear in wake of poor reviews
    Samsung is fighting negative reviews of its new Galaxy Gear smartwatch the best way it knows how: massive amounts of marketing. The South Korean tech giant ran 10 full-page ads -- yes, you read that right -- in the Friday editions of the Los Angeles...
  • Nielsen measuring audience of TV-related tweets during programs

    Nielsen measuring audience of TV-related tweets during programs
    In a move that reflects the deepening connection between television and social media, Nielsen has introduced a new type of ratings system that seeks to measure the audience for TV-related conversations on Twitter. The new Nielsen Twitter TV Ratings will...
  • Internet ad spending tops $20 billion in first half of 2013

    Internet advertising continues to explode as spending topped $20 billion during the first six months of this year. The Internet Advertising Bureau touted the milestone on Wednesday, saying the surge in spending during the first half of 2013...
  • O.C. Register to buy Riverside Press-Enterprise

    O.C. Register to buy Riverside Press-Enterprise
    The owner of the Orange County Register has increased his holdings in Southern California by agreeing to buy the Press-Enterprise, which circulates in Riverside and San Bernardino counties. Freedom Communications Holdings Inc. said it will pay $27.25...
  • Start-up founder sees a troll behind patent lawsuit

    To Kevin O'Connor, the first straw was also the last straw. In May, a start-up company he founded, Findthebest.com, got a letter from a Connecticut law firm explaining that it had filed a lawsuit accusing the start-up of infringing an obscure software...
  • Edison again says customers should help pay for San Onofre

    Edison again says customers should help pay for San Onofre
    SACRAMENTO -- For the second time in two months, Southern California Edison Co. has put advertisements in local papers to make the case that customers should help pay for the closing and cleanup of the San Onofre nuclear power plant. Ratepayer advocates...
  • Twitter picks NYSE to list stock in blow to Nasdaq

    SAN FRANCISCO — Twitter Inc. is moving full speed ahead with its initial public offering even as the world braces for the possibility of a U.S. debt default that would roil financial markets and hurt the stock's debut. The micro-blogging service...