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Advertising

A collection of news and information related to Advertising published by this site and its partners.

Top Advertising Articles

Displaying items 23-33
  • CBS profit jumps 26% with strong ad sales, higher license fees

    CBS profit jumps 26% with strong ad sales, higher license fees
    The CBS television network remains an industry workhorse, pulling the broadcasting company to another record quarter with profits up 26% compared with a year-ago period. For the quarter ended Sept. 30, CBS Corp. earned $494 million, or 76 cents a share,...
  • CBS chief lobbies to extend ad payment window for delayed viewing

    The state of the broadcast TV business is strong. That was the assessment of Leslie Moonves, the bullish chief executive of broadcasting giant CBS Corp. Broadcast networks, Moonves told Wall Street analysts Wednesday, have displayed renewed strength...
  • RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.

    RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.
    After the coffee. Before getting home in time for the Redskins game. The Skinny: If the Redskins win tonight, there is a chance the season won't be a total disaster. Fingers crossed! Thursday's roundup includes obituaries on Blockbuster, which will...
  • NBCUniversal Lays Off Members of Ad Sales Staff

    An undetermined number of ad-sales staffers have been let go from NBCUniversal after the company announced a radical restructuring of its efforts in that part of its business, a person familiar with the company has confirmed to Variety. This person...
  • A showdown between Arizona towns over motto

    A showdown between Arizona towns over motto
    CAVE CREEK, Ariz. — Clad in a black Stetson and Tony Lama lizard-skin boots, Mayor Vince Francia adjusted the holster on his right leg. His six-shooter was loaded with blanks. At least 300 spectators milled around the dusty gravel parking lot of...
  • Disney's SOAPnet channel headed for the drain

    SOAPnet's bubble has finally burst. On Dec. 31, Walt Disney Co. will pull the plug on the cable channel it created 14 years ago to squeeze extra life from its popular daytime dramas. But like all great soap opera characters, this one didn't go down...
  • Ads make trucks a revenue engine at Middle River Volunteer Fire Co.

    Ads make trucks a revenue engine at Middle River Volunteer Fire Co.
    Members of the Middle River Volunteer Fire Company aren't relying only on boot drives, poker tournaments and hall rentals for extra revenue. The 46-member department in eastern Baltimore County recently sold ad space on its ladder truck and a fire...
  • Food Network: Brand Tie-Ins That Sizzle but Don't Burn

    Imagine being able to pay for the privilege of having Sandra Lee or "Barefoot Contessa" Ina Garten use a specific kind of butter, sugar or spice in one of the recipes they prepare on TV's Food Network. For years, that sort of thing had only been a pipe...
  • YouTube Standardizes Ad-Revenue Split for All Partners, But Offers Upside Potential

    YouTube is moving all of its content partners to the standard 55-45 advertising revenue share -- eliminating more favorable revenue-sharing terms that some media companies enjoyed under previous deals, according to industry sources. But at the same time,...
  • Los Angeles Times Executives

    ++++++++++++++++++++ || EDDY W. HARTENSTEIN Publisher and Chief Executive Officer RUSS STANTON Editor Los Angeles Times CHRIS AVETISIAN Chief Financial Officer ROBERT E. BELLACK Executive Vice President, New Ventures JENNIFER BETKA Vice...
  • Time Warner Cable lost 306,000 video subscribers, mostly in CBS fight

    The fight with CBS left Time Warner Cable with a black eye. The cable giant said Thursday that it lost 306,000 video subscribers in the third quarter, which includes the roughly 30 days CBS-owned TV stations and the pay-TV channel Showtime were off...