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Advertising

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Displaying items 100-110
  • Pandora names former aQuantive head Brian McAndrews as CEO

    Pandora names former aQuantive head Brian McAndrews as CEO
    Pandora Media Inc., the Internet radio giant, has hired former aQuantive head and Microsoft Corp. executive Brian McAndrews as its chief executive, president and chairman as it fends off growing competition and tries to increase revenue from advertising....
  • California new car dealers claim Tesla violates advertising laws

    California new car dealers claim Tesla violates advertising laws
    The trade group for California’s new car dealers wants the state Department of Motor Vehicles to investigate Tesla Motors’ advertising practices, alleging that the upstart automaker is violating various state and federal laws in marketing...
  • Mark Burnett and One Three Media Eye Bigger, Bolder Productions

    Mark Burnett takes a deep breath as he looks out over the expanse of the Pacific Ocean from the backyard of his Malibu home. With his flip-flop-clad feet propped up on a table next to a cup of tea, the prolific producer of "The Voice," "Survivor,"...
  • Perry to visit Beretta, then face O'Malley on CNN

    Perry to visit Beretta, then face O'Malley on CNN
    Texas Gov. Rick Perry will visit gun manufacturer Beretta USA Wednesday during his trip to entice Maryland companies to move to the Lone Star State. Later in the day, Perry will square off on television with the governor whose state he came to criticize....
  • Lexus to try live improv commercials on Jimmy Fallon's 'Late Night'

    Lexus to try live improv commercials on Jimmy Fallon's 'Late Night'
    NBCUniversal and Lexus are partnering on a novel advertising campaign that will encourage viewers of "Late Night With Jimmy Fallon" to suggest concepts in real time for an ad that will be performed live later during the same night's telecast. NBC and...
  • O'Malley, Perry spar over jobs with 2016 in background

    O'Malley, Perry spar over jobs with 2016 in background
    After circling each other for days, Maryland Gov. Martin O'Malley and Texas Gov. Rick Perry clashed Wednesday in a nationally televised debate that was focused on state economic policy but tied closely to presidential politics. The state leaders —...
  • Debunking the latest creepy smear of Obamacare

    Debunking the latest creepy smear of Obamacare
    The battle over healthcare reform legislation has always been as much about politics as policy. So it's not surprising that, as full implementation of the law approaches, the tactics are looking more and more like the last-ditch smears of a failing...
  • Food makers' health claims are hard to swallow

    A few years ago, Kellogg Co. embarked on an ad campaign to convince parents that eating Frosted Mini-Wheats cereal would make star students of their children, with higher levels of attention and memory. "Clinical studies" — a revered term —...
  • Marketing CEO for Columbia-based firm driven to race Porsches

    Marketing CEO for Columbia-based firm driven to race Porsches
    David Williams' Columbia-based marketing company makes heavy use of data to help business clients reach customers and maintain their loyalty. As a racecar driver, the CEO of Merkle Inc. also sifts through data to improve his performance on the track....
  • CBS, Time Warner Cable Reach Deal to End Blackout

    The month-long carriage standoff between CBS and Time Warner Cable has ended as the sides unveiled a wide-ranging content deal that calls for CBS network, Showtime and other channels blacked out since Aug. 2 to return to TW Cable systems as of 6 p.m. ET...
  • NBC's 'Hillary' project lacks script, but not critics

    There isn't even a finished script yet, but NBC has already run into trouble with its planned biopic about Hillary Rodham Clinton. Executives in July announced plans for a miniseries starring Diane Lane that would look at the life and career of the...