| Jun 23, 2014
| 11:35 AM
TOKYO/DETROIT (Reuters) - Honda Motor Co 7267.T and other Japanese automakers on Monday recalled almost 3 million cars with potentially explosive air bags supplied by Takata Corp 7312.T, bringing the total recall so far to about 10.5 million vehicles over...
| Jun 11, 2014
| 12:00 PM
American Honda Motor Co. plans to pull money from prime time and other television advertising to launch its own music-streaming channel and sponsor dozens of high-profile concerts and music tours.
The move is an attempt to attract young car buyers....
| Jun 12, 2014
| 5:00 AM
Hoping to attract young car buyers, American Honda Motor Co. plans to pull money from television advertising to launch its own music-streaming channel and sponsor dozens of high-profile concerts and music tours.
Like other automakers, Honda is...
| May 20, 2014
| 1:07 PM
It’s odd, and I’m old, but I don’t ever recall seeing so many carmaker recalls.
Or, put another way: Has General Motors built any cars recently that don’t need to be recalled?
On Tuesday, the new poster boy for bad...
| May 11, 2014
| 9:37 PM
Some companies run from California's strict regulatory standards on air pollution and emissions. Not Clean Diesel Technologies Inc., where the executives can't imagine being anywhere else.
CDTi manufactures and distributes vehicle emissions control...
| May 11, 2014
| 9:24 PM
DETROIT (Reuters) - General Motors Co , already locked in a public relations crisis because of a deadly ignition defect that has triggered the recall of 2.6 million vehicles, has a new perception problem on its hands.
The U.S. company is now considered...
| Dec 25, 2013
| 12:23 AM
The hottest holiday commercials this season have ditched the heartwarming, home-for-the-holidays scenes to strike a dramatically different chord.
Advertising executives have instead chosen sly humor over sentiment, as major marketers including...
| Dec 31, 2013
| 4:30 PM
Branded entertainment gets a bad rep when it's more promotional plug than entertaining distraction. But when it's done well, you get content that connects with consumers in the best way possible -- creating goodwill for a company while selling goods at...
| Jan 13, 2014
| 11:50 AM
Honda Motor Co. hopes the redesigned Fit hatchback it introduced at the 2014 North American International Auto Show in Detroit will finally match the sales of more popular subcompact car rivals.
The Fit has been a sales conundrum for Honda. It gets rave...
| Jan 17, 2014
| 2:00 PM
DETROIT, Jan 16 (Reuters) - Young U.S. consumers want vehicles outfitted with expensive technology that boosts gas mileage and keeps them safe and connected, according to a survey published on Thursday. But the high cost of car ownership remains a...
| Nov 11, 2013
| 7:54 AM
Honda released a sketch of its new fuel cell concept vehicle, pointing to the design direction of the next-generation Clarity hydrogen car, which it now leases in small numbers in California.
Honda says it plans to launch its next-generation fuel cell...