| Dec 31, 2013
| 4:30 PM
Branded entertainment gets a bad rep when it's more promotional plug than entertaining distraction. But when it's done well, you get content that connects with consumers in the best way possible -- creating goodwill for a company while selling goods at...
| Jan 13, 2014
| 11:50 AM
Honda Motor Co. hopes the redesigned Fit hatchback it introduced at the 2014 North American International Auto Show in Detroit will finally match the sales of more popular subcompact car rivals.
The Fit has been a sales conundrum for Honda. It gets rave...
| Jan 17, 2014
| 2:00 PM
DETROIT, Jan 16 (Reuters) - Young U.S. consumers want vehicles outfitted with expensive technology that boosts gas mileage and keeps them safe and connected, according to a survey published on Thursday. But the high cost of car ownership remains a...
| Jan 28, 2014
| 4:32 PM
You might have heard that Honda is a net U.S. exporter, sending more U.S.-built cars to international markets than it imports into the U.S. for sale. But don't take the news at face value. Here's why. The automaker, which includes......
| Dec 25, 2013
| 12:23 AM
The hottest holiday commercials this season have ditched the heartwarming, home-for-the-holidays scenes to strike a dramatically different chord.
Advertising executives have instead chosen sly humor over sentiment, as major marketers including...
| Dec 16, 2013
| 10:08 AM
DETROIT (Reuters) - Ford Motor Co said on Monday that its upcoming Lincoln MKC crossover will start at $33,995, thousands of dollars cheaper than competing models as the No. 2 U.S. automaker attempts to shore up its flagging premium brand.
| Dec 13, 2013
| 8:34 AM
Honda Motor Co. will recall 19,197 Acura MDX sport-utility vehicles equipped with all-wheel-drive to tighten bolts in the drive system.
All of the vehicles were recently built and from the 2014 model year.
Honda said it wants owners to bring the cars...
| Nov 25, 2013
| 6:14 PM
Southern California's love affair with the automobile continues unabated — at least at the Los Angeles Auto Show, where thousands of car fanatics, shoppers and families are descending on the downtown L.A. Convention Center.
After days of media...
| Nov 20, 2013
| 1:31 PM
The push to bring technology into cars is a slow crawl for many automakers, particularly because of one wrenching issue that has come up in nearly every discussion at the L.A. Auto Show: distracted driving.
“It’s very important to get that...
| Nov 17, 2013
| 5:00 AM
For decades, hydrogen fuel cell cars have been the automotive technology of tomorrow: the big idea, for someday far in the future.
No longer. At auto shows in Los Angeles and Tokyo this week, Toyota Motor Corp., Honda Motor Co. and Hyundai Motor Co....
| Nov 11, 2013
| 7:54 AM
Honda released a sketch of its new fuel cell concept vehicle, pointing to the design direction of the next-generation Clarity hydrogen car, which it now leases in small numbers in California.
Honda says it plans to launch its next-generation fuel cell...