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Leslie Moonves

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  • Do TV And Advertising Still Belong Together?

    TV and advertising used to go together, to quote some famous commercial slogans, like baseball, hot dogs, apple pie and Chevrolet. Or like food, folks and fun. Now, a new thought is rising that the two sides fit together less snugly.
  • TV Guide Network to change its name to Pop

    TV Guide Network to change its name to Pop
    TV Guide Network is hoping to burst into new programming by changing its name to Pop. The cable channel, jointly owned by CBS and Lionsgate, announced Thursday that it will relaunch under its new name in early 2015. The channel's new programming will be...

    CBS Shifts Ratings Focus to Live Plus 7, Adding Projections to Daily Reports

    CBS aims to accelerate the industry's shift to Live Plus 7 as the standard metric for evaluating the performance of primetime series. The Eye said Wednesday it will add projected Live Plus 7 numbers to its daily overnight ratings reports as of next week,...

    Mayweather whets appetites for Pacquiao match

    The first words out of Floyd Mayweather Jr.'s mouth following his picking apart of Marcos Maidana were, "The saga continues … ." The story of Mayweather's unbeaten record goes on, as does a return to discussing a long-delayed date against Manny...

    Líderes de CBS y Time Warner, abiertos a poner Showtime y HBO en Internet

    Líderes de CBS y Time Warner, abiertos a poner Showtime y HBO en Internet
    NUEVA YORK - Las empresas de medios estadounidenses Time Warner y CBS dijeron que estaban cada vez más abiertas a que un día HBO y Showtime estén disponibles directamente para los consumidores a través de Internet sin una suscripción de cable....