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The LEGO Group

A collection of news and information related to The LEGO Group published by this site and its partners.

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  • Movies Help Make Lego the World's Largest Toymaker

    Licenses to "Star Wars," "The Simpsons," DC and Marvel's superheroes, and its own films like "The Lego Movie" have helped make Lego the world's largest toy company when it comes to revenue and profits, beating Mattel and Hasbro.
  • Tribeca 2014: In 'Beyond the Brick,' Lego as cultural juggernaut

    Tribeca 2014: In 'Beyond the Brick,' Lego as cultural juggernaut
    NEW YORK -- “The Lego Movie” this winter reawakened many people to the colorful plastic bricks they hadn’t thought about since childhood. But a raft of people inside and outside the Danish company have been clued in to its pleasures...

    Enjoy 'The LEGO Movie' outside of the theatre

    GamerHub.tv Warner Bros. has a bonafide blockbuster with "The LEGO Movie," which has dominated the box office since opening Feb. 7. The movie has already made over $143 million in the U.S. to date and is on its way to surpassing $200 million...

    'The Lego Movie': Six lessons from its box office success

    When I saw “The Lego Movie” about six weeks ago — alone, in a screening room, with no social proof of any kind — I had two thoughts. The first: Am I crazy, or is this pretty great? The second: Will a mainstream audience go for it?...

    Fox Business totally misses the point of 'The LEGO Movie': Watch

     
    Fox Business seems to have missed the implications of "The LEGO Movie's" twist. Instead, it took the movie at face value, and thus got very upset that the LEGO villain in the film is named Lord Business.