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The LEGO Group

A collection of news and information related to The LEGO Group published by this site and its partners.

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  • Animation: Five awards-contending directors take us behind the lines

    Animation: Five awards-contending directors take us behind the lines
    Part Pablo Picasso, part George Patton, animated filmmakers must possess an unusual mix of artistic vision and managerial savvy. Five directors who recently came together for the Envelope Animation Roundtable discussed the unique demands of the medium. In a conversation at the Los Angeles Times, Graham Annable (“The Boxtrolls,” with Anthony Stacchi), Dean DeBlois (“How to Train Your Dragon 2”), Don Hall (“Big Hero 6,” with Chris Williams), Jorge Gutierrez (“The Book of Life”) and Christopher Miller (“The Lego Movie,” with Phil Lord), tackled such topics as the pitch that goes wrong, the virtue of studio negligence and solutions for decision fatigue.
  • MSC Cruises breaks out the Legos

    MSC Cruises breaks out the Legos
    MSC cruises has upped the ante in the game of nailing down the demographic of cruising families with children. They don't have Mickey and they don't have Shrek, but what the do have now is Lego. The line that sails the MSC Divina out of Miami has rolled...

    Movies Help Make Lego the World's Largest Toymaker

    Licenses to "Star Wars," "The Simpsons," DC and Marvel's superheroes, and its own films like "The Lego Movie" have helped make Lego the world's largest toy company when it comes to revenue and profits, beating Mattel and Hasbro. At least that's for the...

    Tribeca 2014: In 'Beyond the Brick,' Lego as cultural juggernaut

    Tribeca 2014: In 'Beyond the Brick,' Lego as cultural juggernaut
    NEW YORK -- “The Lego Movie” this winter reawakened many people to the colorful plastic bricks they hadn’t thought about since childhood. But a raft of people inside and outside the Danish company have been clued in to its pleasures...

    Enjoy 'The LEGO Movie' outside of the theatre

    GamerHub.tv Warner Bros. has a bonafide blockbuster with "The LEGO Movie," which has dominated the box office since opening Feb. 7. The movie has already made over $143 million in the U.S. to date and is on its way to surpassing $200 million...