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Interpublic Group of Companies Incorporated

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  • In Ad Pact, MillerCoors To Become Official Beer Sponsor Of FX Networks

    If there's a bar on TV, there's a greater-than-usual chance it will be serving beer brewed by MillerCoors.
  • In Upfronts, Big TV Nets' Pricing Strength Is Threatened Yet Again

    In the next few weeks, Fox is expected to spotlight a series that plays off of the popular Batman character, CBS to talk up its new slate of Thursday-night football and NBC to promote its ongoing resurgence in reaching advertisers' favorite viewers....

    Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...

    Adult Swim To Let Certain Advertisers Take Over Its On-Screen Logo

    Get ready for another surprise on Adult Swim, the network that counts an anthropomorphic talking milkshake and hillbilly mud squids as members of its eyebrow-raising program lineup. The Time Warner network intends to turn over its "bug," the logo it...

    Worldwide advertising revenue to hit $486 billion this year

    Worldwide advertising revenue to hit $486 billion this year
    Advertising strategy firm Magna Global has predicted the global advertising market would grow by 6% next year as the health of U.S. and European markets improves and as digital spending accelerates. In its mid-year advertising forecast, Magna Global...