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Market Research

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Top Market Research Articles see all

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  • Nervous about digital marketing? It's as easy as riding a bike

    Nervous about digital marketing? It's as easy as riding a bike
  • Butter's comeback is churning big sales

    Butter's comeback is churning big sales
    From dairy giant Land O'Lakes to tiny creameries, the butter business is booming. Per capita U.S. butter consumption has hit highs not seen in about 40 years. The once demonized fat is downright de rigueur in cooking circles, a star on celebrity chef...

    Dodgers' Clayton Kershaw, Angels' Mike Trout: Leading men, class acts

    In those heady days when Barry Bonds was hitting a home run just about every day, visitors would flock to the clubhouse of the San Francisco Giants. You would turn to the right for Bonds, for his entourage, for his oversized lounge chair, and for the...

    New lines for women of color broaden the spectrum of beauty

    New lines for women of color broaden the spectrum of beauty
    There's a growing power player in the American beauty business, and it's the female consumer of color. Add up Latin Americans, African Americans, Asian Americans (including Southeastern Asians), Pacific Islander Americans, Native Americans and those the...

    Hollywood Research Firm MPG Closes, Leaving Questions as Its CEO Launches New Shop (Exclusive)

    Hollywood market research firm Worldwide Motion Picture Group abruptly shuts its doors just days before its CEO and his longtime lieutenants announced a new venture Tuesday, leaving conflicting accounts of what exactly transpired. MPG CEO Vincent...