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Market Research

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  • Hollywood Research Firm MPG Closes, Leaving Questions as Its CEO Launches New Shop (Exclusive)

    Hollywood market research firm Worldwide Motion Picture Group abruptly shuts its doors just days before its CEO and his longtime lieutenants announced a new venture Tuesday, leaving conflicting accounts of what exactly transpired.
  • D'Alba Named WME and IMG's President of Global Sales and Markerting

    Greg D'Alba has joined WME and IMG as the president of global sales and marketing. D'Alba will work closely with co-CEOs Patrick Whitesell and Ari Emanuel, overseeing all brand partnerships and leading the companies' global sales and marketing...

    Industry Execs Emphasize Importance of Credibility in Faith-Based Entertainment

    What is central for the future of family and faith-based entertainment and its expansion is its credibility and engagement with audiences and communities at large, according to DeVon Franklin, Sony Entertaiment's senior VP of production. "Credibility...

    Anheuser-Busch targets Latinos with new Mexican beer import

    Anheuser-Busch targets Latinos with new Mexican beer import
    Anheuser-Busch is wedging its way back into the Mexican beer market. The beer giant is importing its first Mexican lager to select Southwestern states to target Latino consumers. First stop: Dodger Stadium. The beer giant, a division of Anheuser-Busch...

    In Africa, haircare becomes a multi-billion dollar industry

    In Africa, haircare becomes a multi-billion dollar industry
    With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria's capital and spins synthetic fibre into women's hair. Nearby, three customers - one in a hijab - wait for a turn to spend...