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Market Research

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  • Nervous about digital marketing? It's as easy as riding a bike

    Nervous about digital marketing? It's as easy as riding a bike
  • Anheuser-Busch targets Latinos with new Mexican beer import

    Anheuser-Busch is wedging its way back into the Mexican beer market. The beer giant is importing its first Mexican lager to select Southwestern states to target Latino consumers. First stop: Dodger Stadium. The beer giant, a division of Anheuser-Busch...

    In Africa, haircare becomes a multi-billion dollar industry

    In Africa, haircare becomes a multi-billion dollar industry
    With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria's capital and spins synthetic fibre into women's hair. Nearby, three customers - one in a hijab - wait for a turn to spend...

    Fashion Fair aims for makeover

    Fashion Fair aims for makeover
    Terez Baskin used to bypass Fashion Fair Cosmetics when she shopped for makeup. So did Courtney Waldon. But on a recent visit to the company's downtown Chicago headquarters, they and a handful of other fashionable young women were oohing and aahing...

    Butter's comeback is churning big sales

    Butter's comeback is churning big sales
    From dairy giant Land O'Lakes to tiny creameries, the butter business is booming. Per capita U.S. butter consumption has hit highs not seen in about 40 years. The once demonized fat is downright de rigueur in cooking circles, a star on celebrity chef...