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Market Research

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  • In Africa, haircare becomes a multi-billion dollar industry

    In Africa, haircare becomes a multi-billion dollar industry
    With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria's capital and spins synthetic fibre into women's hair.
  • Anheuser-Busch targets Latinos with new Mexican beer import

    Anheuser-Busch targets Latinos with new Mexican beer import
    Anheuser-Busch is wedging its way back into the Mexican beer market. The beer giant is importing its first Mexican lager to select Southwestern states to target Latino consumers. First stop: Dodger Stadium. The beer giant, a division of Anheuser-Busch...

    Butter's comeback is churning big sales

    Butter's comeback is churning big sales
    From dairy giant Land O'Lakes to tiny creameries, the butter business is booming. Per capita U.S. butter consumption has hit highs not seen in about 40 years. The once demonized fat is downright de rigueur in cooking circles, a star on celebrity chef...

    New lines for women of color broaden the spectrum of beauty

    New lines for women of color broaden the spectrum of beauty
    There's a growing power player in the American beauty business, and it's the female consumer of color. Add up Latin Americans, African Americans, Asian Americans (including Southeastern Asians), Pacific Islander Americans, Native Americans and those the...

    Five Super-Size Myths About Obesity

    The obesity epidemic is among the most critical health issues facing the United States. Although it has generated a lot of attention and calls for solutions, it also has served up a super-sized portion of myths and misunderstandings. 1. If you're obese,...