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Market Research

A collection of news and information related to Market Research published by this site and its partners.

Top Market Research Articles see all

Displaying items 1-5
  • Anheuser-Busch targets Latinos with new Mexican beer import

    Anheuser-Busch is wedging its way back into the Mexican beer market. The beer giant is importing its first Mexican lager to select Southwestern states to target Latino consumers. First stop: Dodger Stadium.
  • In Africa, haircare becomes a multi-billion dollar industry

    In Africa, haircare becomes a multi-billion dollar industry
    With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria's capital and spins synthetic fibre into women's hair. Nearby, three customers - one in a hijab - wait for a turn to spend...

    Fashion Fair aims for makeover

    Fashion Fair aims for makeover
    Terez Baskin used to bypass Fashion Fair Cosmetics when she shopped for makeup. So did Courtney Waldon. But on a recent visit to the company's downtown Chicago headquarters, they and a handful of other fashionable young women were oohing and aahing...

    Hollywood Research Firm MPG Closes, Leaving Questions as Its CEO Launches New Shop (Exclusive)

    Hollywood market research firm Worldwide Motion Picture Group abruptly shuts its doors just days before its CEO and his longtime lieutenants announced a new venture Tuesday, leaving conflicting accounts of what exactly transpired. MPG CEO Vincent...

    Shifting gears: Automakers split over best transmissions

    Shifting gears: Automakers split over best transmissions
    As automakers race to meet a federal mandate for an industry-wide fuel economy average of 54.5 mpg by 2025, engineers are squeezing more efficiency out of every part of their vehicles, including transmissions. In addition to manual or automatic...