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Column | Nov 13, 2012 | 4:44 PMAlvin Roth earned his 2012 Nobel Prize in economics for market design and matching theory — creating ways to pair "buyers" and "sellers" happily and fairly when price isn't a primary consideration. For instance? Kidney exchanges, in which cost can't legally play a role but donors and recipients with just the right assets and needs still must find each other. Roth's algorithms can be used to make good matches in even the thorniest situations: bringing the lovelorn together with potential mates, and bringing together the right charter and public schools with the right students.