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David C. Novak

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  • Robert B. Reich: Trimmings for Labor Day

    The good news this Labor Day: Jobs are returning. The bad news this Labor Day: Most of them pay lousy wages and provide low, if not nonexistent, benefits.
  • Pizza Hut shifts advertising from McGarryBowen Chicago to Deutsch LA

    Pizza Hut shifts advertising from McGarryBowen Chicago to Deutsch LA
    Pizza Hut named Deutsch LA as its lead creative agency Thursday, shifting its advertising business from McGarryBowen Chicago after just 10 months. The move, effective immediately, puts Pizza Hut's advertising account under the same roof as Taco Bell,...

    Yum CEO David Novak on rubber chickens, China and Taco Bell

    Yum CEO David Novak on rubber chickens, China and Taco Bell
    David Novak calls himself a “pretty informal guy.” He used to hand out employee recognition awards in the form of rubber chickens. He loves to teach. He’s also the multimillionaire chief executive of Yum Brands Inc., the fast food...

    Taco Bell returning to glory? Parent Yum's income up 73%

    Taco Bell returning to glory? Parent Yum's income up 73%
    Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter. The Mexican-style fast-food chain appears...

    After KFC chicken scare, Yum plans to 'stay the course in China'

    After KFC chicken scare, Yum plans to 'stay the course in China'
    An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands. But even after a “sharp sales decline”...