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Hasbro Inc.

A collection of news and information related to Hasbro Inc. published by this site and its partners.

Top Hasbro Inc. Articles

Displaying items 45-55
  • Disney Brands Generate Record $40.9 Billion from Licensed Merchandise in 2013

    Merchandise featuring Marvel's superheroes, Disney's princesses, Pixar's toons and Lucasfilm's "Star Wars" helped the Mouse House ring up a record $40.9 billion in global retail sales in 2013. The sales topped 2012′s $39.4 billion, $37.5 billion,...
  • 'Star Wars' Lightsabers Now a Lucrative Business for Disney

    Disney knew "Star Wars" would be a merchandising machine for the company when it bought Lucasfilm for $4 billion in 2012. Little did it know that while action figures and apparel were big sellers, the most popular item for "Star Wars" fans is the...
  • Marvel's 'Guardians of the Galaxy' Doesn't Scare Licensing Partners

    There are still plenty of moviegoers who don't know who Rocket Raccoon or Groot are yet, but that hasn't scared off licensing partners from turning the "Guardians of the Galaxy" characters into toys or plastering them on T-shirts. When signing on to...
  • YouTube Software Developer Zefr Raises $30 Million Round Led by IVP

    Zefr, a startup that provides YouTube content-management tools for media firms and marketers, announced $30 million in a new financing, led by Institutional Venture Partners (IVP). IVP, founded in 1980, has invested in 300-plus companies over the years,...
  • Mattel to compete with Lego with $460 million Mega acquisition

    Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...
  • Mattel compra canadiense Mega Brands, busca competir con Lego

    Mattel Inc, el mayor fabricante de juguetes del mundo, adquirió la canadiense Mega Brands Inc en cerca de 460 millones de dólares para competir de mejor forma con la danesa Lego, líder en el floreciente mercado de bloques de construcción para niños....
  • 'The Lego Movie': Building a postmodern, tongue-in-cheek toy film

    Early in the development of "The Lego Movie," Jill Wilfert, the executive who oversees Lego's licensing efforts in Southern California, had a question for her bosses at company headquarters in Denmark: Can we have a character die? "It wasn't something...
  • After 'Lego Movie' mania, more toy-based films are coming

    The monster success of "The Lego Movie," which took in $69.1 million over its opening weekend, has Hollywood scanning the aisles of toy stores, looking for the next hit.  In recent years, several film series based on action figures and other children'...
  • Jim Henson Co. Partners with Base79 for Global Digital Distribution

    The Jim Henson Co. announced Wednesday that it will partner with Base79, the largest international YouTube-based multichannel network, with the goal of bringing shows like "Pajanimals," "Sid the Science Kid" and "Fraggle Rock" to a global audience via the...
  • Margaret Loesch to Exit as Hub Network Chief

    Margaret Loesch will step down as prexy-CEO of Hub Network at year's end when her contract expires. The kidvid vet spearheaded the launch of the joint venture between Discovery Communications and toy maker Hasbro in October 2010. The cabler, formerly...
  • HUB CEO Margaret Loesch to depart at the end of the year

    HUB CEO Margaret Loesch to depart at the end of the year
    Margaret Loesch, president and chief executive of the Hub, a kids network co-owned by Discovery Communications and toymaker Hasbro Inc., is leaving the channel at the end of year. Launched in October 2010, the Hub has struggled to compete against...