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Hasbro Inc.

A collection of news and information related to Hasbro Inc. published by this site and its partners.

Top Hasbro Inc. Articles

Displaying items 34-44
  • 'Transformers: Age of Extinction' is a hybrid in more ways than one

    Big-budget summer movies these days tend to fall into two categories. There's the slate-wiping reboot that seeks to delete all that came before ("Godzilla" and its ilk), and the keep-the-mojo-going sequel that hopes to build (and build and build) on...
  • 'Transformers' to Ignite Summer Box Office with Possible $100 Million Opening

    "Transformers: Age of Extinction" thunders into multiplexes this weekend, aiming to prove that the summer blockbuster is anything but an endangered species. The Paramount Pictures release is on track to generate more than $100 million over the weekend...
  • Sequel or reboot? Paramount plays it both ways with new 'Transformers'

    Big-budget summer movies these days tend to fall into two categories. There's the slate-wiping reboot that deletes all that came before ("Godzilla" and its ilk) and the keep-the-mojo-going sequel that hopes to build (and build and build) on existing...
  • How Chevy's Camaro Changed with the 'Transformers' Franchise

    The "Transformers" franchise has become just as much about the cars as they are about the shape-shifting robots. And no one has benefitted more from the exposure of their vehicles in the films than General Motors, with Chevrolet's Camaro enjoying a...
  • 'Transformers: Age of Extinction' grinds critics' gears

    Michael Bay's eye-popping, ear-splitting "Transformers" movies have proved themselves essentially critic-proof -- the first three installments all received lackluster reviews while combining for more than $2.7 billion at the worldwide box office -- but...
  • Fisher-Price Gives Little People New Role to Play with TV Show (EXCLUSIVE)

    Fisher-Price plans to turn its Little People line of toys into an animated TV series that will debut in 2015. The company has turned to children's television producer HIT Entertainment to begin pre-production on a CG-animated series Fisher-Price will...
  • Licensing Business for Entertainment Industry Grows 4.3% to $51 Billion in 2013

    The overall licensing industry grew for a third straight year in 2013, generating nearly $115.8 billion in retail sales, an increase of 3.3%. As a result, property owners earned $5.7 billion in royalties, another 3.3% gain, according to the International...
  • Disney Brands Generate Record $40.9 Billion from Licensed Merchandise in 2013

    Merchandise featuring Marvel's superheroes, Disney's princesses, Pixar's toons and Lucasfilm's "Star Wars" helped the Mouse House ring up a record $40.9 billion in global retail sales in 2013. The sales topped 2012′s $39.4 billion, $37.5 billion,...
  • 'Star Wars' Lightsabers Now a Lucrative Business for Disney

    Disney knew "Star Wars" would be a merchandising machine for the company when it bought Lucasfilm for $4 billion in 2012. Little did it know that while action figures and apparel were big sellers, the most popular item for "Star Wars" fans is the...
  • Marvel's 'Guardians of the Galaxy' Doesn't Scare Licensing Partners

    There are still plenty of moviegoers who don't know who Rocket Raccoon or Groot are yet, but that hasn't scared off licensing partners from turning the "Guardians of the Galaxy" characters into toys or plastering them on T-shirts. When signing on to...
  • YouTube Software Developer Zefr Raises $30 Million Round Led by IVP

    Zefr, a startup that provides YouTube content-management tools for media firms and marketers, announced $30 million in a new financing, led by Institutional Venture Partners (IVP). IVP, founded in 1980, has invested in 300-plus companies over the years,...