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Hasbro Inc.

A collection of news and information related to Hasbro Inc. published by this site and its partners.

Top Hasbro Inc. Articles

Displaying items 12-22
  • 'Transformers': The Anatomy of a Cross-Platform Money Maker

    "Transformers: Age of Extinction" barrels into multiplexes June 27, hell-bent on global domination. With a pricetag north of $210 million after rebates, it's one of the summer's most expensive titles. But the action franchise is a cash cow for Paramount...
  • Film world's cast of toys teleport into digital playground

    By Piya Sinha-Roy LOS ANGELES, Aug 1 (Reuters) - Those ubiquitous Angry Birds flew from the mobile screen to the toy store, hooked up with Hollywood, and are headed back to the digital world thanks to the telepod. That is toymaker Hasbro Inc's answer to...
  • 'Transformers' to Ignite Summer Box Office with Possible $100 Million Opening

    "Transformers: Age of Extinction" thunders into multiplexes this weekend, aiming to prove that the summer blockbuster is anything but an endangered species. The Paramount Pictures release is on track to generate more than $100 million over the weekend...
  • Transformers: Five things learned at Botcon 2014

     
    For 20 years, robots have never had to be in disguise at Botcon – the annual celebration of all things […]...
  • How Chevy's Camaro Changed with the 'Transformers' Franchise

    The "Transformers" franchise has become just as much about the cars as they are about the shape-shifting robots. And no one has benefitted more from the exposure of their vehicles in the films than General Motors, with Chevrolet's Camaro enjoying a...
  • 'Transformers: Age of Extinction' grinds critics' gears

    Michael Bay's eye-popping, ear-splitting "Transformers" movies have proved themselves essentially critic-proof -- the first three installments all received lackluster reviews while combining for more than $2.7 billion at the worldwide box office -- but...
  • Sequel or reboot? Paramount plays it both ways with new 'Transformers'

    Big-budget summer movies these days tend to fall into two categories. There's the slate-wiping reboot that deletes all that came before ("Godzilla" and its ilk) and the keep-the-mojo-going sequel that hopes to build (and build and build) on existing...
  • 'Transformers: Age of Extinction' is a hybrid in more ways than one

    Big-budget summer movies these days tend to fall into two categories. There's the slate-wiping reboot that seeks to delete all that came before ("Godzilla" and its ilk), and the keep-the-mojo-going sequel that hopes to build (and build and build) on...
  • Despite Headwinds, Disney Expects Volume Gains In Kids' Ad-Sales Market

    Disney thinks it has made a few steps forward in its effort to lure ad dollars to its kids' programs, despite a difficult market. The so-called "kids' upfront," the market in which Viacom's Nickelodeon, Time Warner's Cartoon Network and other youth-...
  • IDW at 15: Ted Adams, Chris Ryall talk growth, risks, Comic-Con

     
    Fifteen years ago in San Diego, IDW wasn’t publishing comics and Comic-Con drew about 45,000 people. How times have changed. […]...
  • NBC Universal Signs Jason Blum to 10-Year Multi-Platform Deal

    NBC Universal has signed Jason Blum's Blumhouse Productions to an unprecedented new 10-year first-look producing deal, extending its current movie deal. Blumhouse is also forming new partnerships that span across NBC Universal's business including its...