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Toy Industry

A collection of news and information related to Toy Industry published by this site and its partners.

Top Toy Industry Articles

Displaying items 67-77
  • Wal-Mart, Toys R Us unveil hot toy lists, holiday initiatives

    Wal-Mart, Toys R Us unveil hot toy lists, holiday initiatives
    Consider the holiday retail race to be in full swing, as both Wal-Mart and Toys R Us moved early Thursday to stake a claim in the competitive toy market. Discount behemoth Wal-Mart, which says it’s the largest toy seller in the nation, unveiled...
  • Jakks Pacific is playing catch-up with toy-making rivals

    Jakks Pacific is playing catch-up with toy-making rivals
    For the last 18 years, Jakks Pacific Inc. has been a player in the ultra-competitive Southern California toy-making business, up against the likes of giant Mattel Inc. in El Segundo and others. But Jakks' roster of toys — including the Smurfs,...
  • Retailers get early start on the holidays

    Retailers get early start on the holidays
    Temperatures are beachside-balmy. Most Americans haven't thought about their Halloween costumes. Parents are still in back-to-school mode. But retailers already have visions of profit dancing in their heads. Kmart aired its first holiday ad last week,...
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  • How Lego earned the wrath of the 'gender-neutral toys' crowd

     How Lego earned the wrath of the 'gender-neutral toys' crowd
    There's a war against Legos. I know what you're thinking: How could anyone have a beef with those colorful, plastic toy bricks with which you can build cities, stage your own Bible stories or reenact the Trojan War, the Civil War or Star Wars? And hasn'...
  • Mattel to compete with Lego with $460 million Mega acquisition

    Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...
  • Toymaker Michael Brown brings tools of his trade to Hereford library

    All it took was a wooden peg and round piece of wood for Michael Brown to make a wooden top that immediately caught the interest of his young audience. A toymaker and historian, Brown gave a talk on traditional American wooden toys and demonstrated how to...
  • Arthur Rankin Jr. made our holidays a little more animated

    Arthur Rankin Jr., the Rankin of Rankin/Bass Productions, makers of holiday specials and sundry other animated goods, died Jan. 30, age 89, in Bermuda, where he had lived for many years, under the tropical rule of Heat Miser. That for many of you the...
  • 'The Lego Movie': Building a postmodern, tongue-in-cheek toy film

     'The Lego Movie': Building a postmodern, tongue-in-cheek toy film
    Early in the development of "The Lego Movie," Jill Wilfert, the executive who oversees Lego's licensing efforts in Southern California, had a question for her bosses at company headquarters in Denmark: Can we have a character die? "It wasn't something...
  • After 'Lego Movie' mania, more toy-based films are coming

    After 'Lego Movie' mania, more toy-based films are coming
    The monster success of "The Lego Movie," which took in $69.1 million over its opening weekend, has Hollywood scanning the aisles of toy stores, looking for the next hit.  In recent years, several film series based on action figures and other children'...
  • 'The Lego Movie': Six lessons from its box office success

    'The Lego Movie': Six lessons from its box office success
    When I saw “The Lego Movie” about six weeks ago — alone, in a screening room, with no social proof of any kind — I had two thoughts. The first: Am I crazy, or is this pretty great? The second: Will a mainstream audience go for it?...