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Toy Industry

A collection of news and information related to Toy Industry published by this site and its partners.

Top Toy Industry Articles

Displaying items 56-66
  • 'The Lego Movie': Building a postmodern, tongue-in-cheek toy film

    Early in the development of "The Lego Movie," Jill Wilfert, the executive who oversees Lego's licensing efforts in Southern California, had a question for her bosses at company headquarters in Denmark: Can we have a character die? "It wasn't something...
  • Enjoy 'The LEGO Movie' outside of the theatre

    GamerHub.tv Warner Bros. has a bonafide blockbuster with "The LEGO Movie," which has dominated the box office since opening Feb. 7. The movie has already made over $143 million in the U.S. to date and is on its way to surpassing $200 million...
  • Playing with Barbies limits girls' ambitions, study shows

    Playing with Barbies limits girls' ambitions, study shows
    A recent study out of Oregon State University says that girls who chose to play with Barbie dolls over alternatives had a limited view on future career choices.  The study of girls ages 4 to 7 indicated that there might be a link between girls who...
  • 'Sonic Boom' gives Sega global multimedia blitz

    GamerHub.tv For over two decades Sonic the Hedgehog has been one of the world's most successful video game icons. The little blue guy has over 70 games, four animated series and an extensive global merchandising line to his name. In 2014, Sega will...
  • Tucson toddler's remains found in backyard toy chest; parents charged

    Tucson toddler's remains found in backyard toy chest; parents charged
    Cleaners at a vacant home in Tucson found the skeletal remains of a 3-year-old boy in a backyard toy chest, leading to the arrest of the toddler’s parents this week. Martin Raymond Barreras, 45, and Raquel Marcela Barreras, 39, were both charged...
  • Feds: 'We used everything' to catch family shoplifting ring

    Feds: 'We used everything' to catch family shoplifting ring
    The suburban Chicago family stole with startling efficiency from toy stores, booksellers and coffee shops from Maryland to Texas, its matriarch often dressed in a bulky black dress outfitted with compartments for stuffing large merchandise, federal...
  • Narrowing the construction gap [Commentary]

    Narrowing the construction gap [Commentary]
    In an effort to be trendy and to tap into a market that appears ripe for the picking, toy companies are newly trying to attract a female audience to building toys, blocks and gears that can be put together to make buildings and inventions. Ostensibly, the...
  • Barbie gets a star turn in SI's swimsuit issue [Commentary]

    Barbie gets a star turn in SI's swimsuit issue [Commentary]
    In a publicity stunt that is sure to irritate 13-year-old boys and feminist scholars, Sports Illustrated and toy-maker Mattel have teamed up for the magazine's 50th anniversary swimsuit issue. Wearing an updated version of the black and white swimsuit...
  • Mattel to compete with Lego with $460 million Mega acquisition

    Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...
  • How Lego earned the wrath of the 'gender-neutral toys' crowd

     How Lego earned the wrath of the 'gender-neutral toys' crowd
    There's a war against Legos. I know what you're thinking: How could anyone have a beef with those colorful, plastic toy bricks with which you can build cities, stage your own Bible stories or reenact the Trojan War, the Civil War or Star Wars? And hasn'...
  • 'Skylanders' franchise tops $2 billion

    GamerHub.tv Activision won't be using the 2014 New York Toy Fair to debut its fourth "Skylanders" game and toy line. Fans will have to wait until later this year for that. The good news is that original "Skylanders: Spyro's Adventure" and "Skylanders:...