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Toy Industry

A collection of news and information related to Toy Industry published by this site and its partners.

Top Toy Industry Articles

Displaying items 45-55
  • Mattel to compete with Lego with $460 million Mega acquisition

    Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...
  • Bratz maker MGA sues Barbie maker Mattel. Again.

    Bratz maker MGA sues Barbie maker Mattel. Again.
    The feud between fashion doll giants MGA Entertainment Inc. and Mattel Inc. got another infusion of legal juice on Monday, when Bratz maker MGA sued Mattel over allegations that the Barbie maker filched trade secrets at toy industry conventions. Van...
  • Batman, 'Godzilla,' 'The Hobbit' Ready to Play at Toy Fairs for Warner Bros.

    With "Godzilla" out in theaters this May and "The Hobbit" franchise ending the run of the trilogy at the end of the year, the two tentpole properties will serve as the cornerstone of Warner Bros. Consumer Products push during 2014 Toy Fair season. Warner...
  • Mattel earnings disappoint as Barbie, Fisher-Price sales falter

    Mattel earnings disappoint as Barbie, Fisher-Price sales falter
    If there was a winner among the piles of gifts given to children this Christmas, Barbie certainly wasn't it. The fashion doll — possibly the best-known player in Mattel Inc.'s stable of products — endured a 13% sales slide during the...
  • 'Frozen' Takes Top Prize at Annie Awards

    "Frozen" has iced another honor, winning the top prize Saturday, Feb. 1, at the 41st Annie Awards. The musical toon scooped up five of Disney's 10 Annies, presented by ASIFA-Hollywood, which hosts Hollywood's biggest night for the animation industry....
  • Film Review: 'The Lego Movie'

    The typical Lego minifigure stands just 4cm tall, though of course, the popular construction toys hold a much bigger place than that in children's imaginations. "The Lego Movie" understands how fans interact with the brand and answers with a mile-a-minute...
  • World's largest toy car collection replicates personal auto show

    World's largest toy car collection replicates personal auto show
    "You cannot buy the big one so you buy 1,000 of the small ones," says Billy Karam, a Lebanese toy car collector and amateur rally driver who has over 30,000 model cars and 400 dioramas, making it the Guinness Book of World Records largest collection of...
  • 'The Lego Movie': Building a postmodern, tongue-in-cheek toy film

    Early in the development of "The Lego Movie," Jill Wilfert, the executive who oversees Lego's licensing efforts in Southern California, had a question for her bosses at company headquarters in Denmark: Can we have a character die? "It wasn't something...
  • Weekly Bridge Quiz Answers

    With Tannah Hirsch and Bob Jones Q 1 - Neither vulnerable, as South, you hold: S-K 10 9 7 6 H-A 8 D-K 10 9 7 4 3 C-Void Right-hand opponent opens one no trump, 15-17. What call would you make? A - There are many conventional "toys" available over an...
  • 'The Lego Movie': Six lessons from its box office success

    When I saw “The Lego Movie” about six weeks ago — alone, in a screening room, with no social proof of any kind — I had two thoughts. The first: Am I crazy, or is this pretty great? The second: Will a mainstream audience go for it?...
  • Barbie is perfect for Sports Illustrated swimsuit issue

    The annual Sports Illustrated swimsuit issue is out -- along with the usual debates about objectifying women as sexual beings, modesty as a lost value and the undeniable fact that beauty is a random gift distributed by the fickle hand of an unfair God....