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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 89-99
  • Nukotoys latest to link virtual games with physical toys

    Nukotoys latest to link virtual games with physical toys
    For the digitally obsessed youth of so-called Generation Z, what is the definition of a toy? That's the question that Rodger Raderman and Doug Penman set out to answer in 2009 when the two parents founded a company called Nukotoys in San Francisco. On...
  • Lego goes to the girls: New products feminist or sexist?

    Lego goes to the girls: New products feminist or sexist?
    Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank. Twice as many girl-centric Lego Friends sets were sold than expected in the first six months of the year, the Danish company said....
  • Black and white

    Editor's note: Freelance writer Diedre A. Ware grew up in Havre de Grace and graduated from Havre de Grace High School. Her recollections of what it was like growing up black in an era when children's dolls were white was published recently in Dolls...
  • Amazon, watch your back: Target, Best Buy to match online prices

    Amazon, watch your back: Target, Best Buy to match online prices
    Target and other brick-and-mortar retailers are treating this holiday season as an offensive against online rivals such as Amazon.com, using tactics such as price-matching to win back dominance of the Christmas shopping season. Tired of being used as...
  • Barbie Cafe opens in Taiwan, covered in pink

    Barbie Cafe opens in Taiwan, covered in pink
    Need more pink in your life? The new Barbie Cafe in Taiwan has more than enough to spare. The eatery is exactly what its name implies -- a temple to the 54-year-old doll, erected in Taipei’s Da’an shopping district and doused in fuchsia,...
  • Designer dollhouses offer miniature life of luxury

    Designer dollhouses offer miniature life of luxury
    Malibu Barbie never had it so good. A Paul Smith rug, curtains sewn from Missoni fabric, LED sconces strung with Swarovski crystals, even a Mies van der Rohe Barcelona daybed cluttered with Rodeo Drive shopping bags — all small enough to fit in...
  • Greenpeace campaign targets Mattel

     
    Activists rappelled down the face of the 15-story El Segundo headquarters of Mattel, the world’s largest toy company, on Tuesday and hung a giant banner of a frowning Ken doll look-alike with the message: “Barbie, it's over. I don’t...
  • Greenpeace protests at Mattel's El Segundo headquarters

     
    Employees coming to work Tuesday morning at Mattel's El Segundo headquarters were surprised by a huge banner featuring an image of their Ken doll blasting the company for destroying rain forests. The civil disobedience, in which eight people were...
  • Mattel to investigate suppliers for links to rain forest destruction

     
    Mattel Inc., the world’s biggest toy company, said it would direct its suppliers to stop buying wood pulp from Asia Pulp and Paper (APP), an Indonesian-Chinese company that has clear-cut vast swaths of Indonesia’s rain forest. As a global...
  • Mattel, under siege, promises new rain forest packaging policy

     
    Toy maker Mattel, under siege by environmental critics, announced Friday that it would develop a new policy to make its packaging suppliers “commit to sustainable forestry management practices.” Greenpeace, which launched a global campaign...
  • Greenpeace versus Mattel: A social media battle over rain forest [UPDATED]

     
    The battle between Mattel, the world’s biggest toy company, and Greenpeace, one of the world’s largest environmental groups, moved into a social media combat phase Wednesday as more than 180,000 people viewed a spoof video of Ken breaking up...