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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 67-77
  • Bratz maker MGA sues Barbie maker Mattel. Again.

    Bratz maker MGA sues Barbie maker Mattel. Again.
    The feud between fashion doll giants MGA Entertainment Inc. and Mattel Inc. got another infusion of legal juice on Monday, when Bratz maker MGA sued Mattel over allegations that the Barbie maker filched trade secrets at toy industry conventions. Van...
  • Lessons the American Girl store can teach Silicon Valley

    Lessons the American Girl store can teach Silicon Valley
    PALO ALTO -- Starting about 7 a.m. Saturday in a corner of the Stanford Shopping Center, hundreds of girls under the age of 11 will begin lining up for an event that many of them have been dreaming about for years now: the grand opening of an American...
  • Fear and loathing and cycling in L.A.: Tales of a bike commuter

    Fear and loathing and cycling in L.A.: Tales of a bike commuter
    When Jennifer Klausner left a dinner party at the home of a longtime friend in leafy Brentwood Glen late one night, she said her goodbyes, pulled on a helmet and clip-clopped to the front door — not in spiky high heels but bike shoes with cleats....
  • Cyber Monday: Running list of deals across the Web

    Cyber Monday: Running list of deals across the Web
    Cyber Monday has been the largest online shopping holiday in the past two years, according to Shop.org, an arm of the National Retail Federation that focuses on Internet retailers. Generally, bargain experts agree that Cyber Monday, which is Monday,...
  • Barbie coming to the big screen in live-action comedy for Sony

    Barbie coming to the big screen in live-action comedy for Sony
    Barbie is going from the toy store shelf to the silver screen. The iconic blond-haired, blue-eyed doll will be featured in an coming live-action comedy, Sony Pictures and Mattel announced Wednesday. Production for the movie, which Sony sees as its...
  • Earn $10 Amazon credit with Easter toy purchase

    Earn $10 Amazon credit with Easter toy purchase
    Amazon is offering a $10 credit with the purchase of certain toy products. Both Mattel and Fisher Price are participating in the offer. To earn the credit, shoppers must buy three Mattel or three Fisher Price toys. Here are the rules: "For a limited...
  • Tablets and apps for children are on the rise

    Tablets and apps for children are on the rise
    Nick Stepka knew what gift would make his daughter's third birthday a hit, and it wasn't a toy or doll. He gave her a tablet — not a sleek new iPad or a hand-me-down Samsung, but one specifically designed and marketed for little ones. It even came...
  • Dolled up or working, Barbie crushes girls' career dreams, study says

    Dolled up or working, Barbie crushes girls' career dreams, study says
    In a psychology lab at Oregon State University, 37 girls ages 4 to 7 have finally demonstrated what feminists have long warned: that playing with Barbie dolls drives home cultural stereotypes about a woman's place and suppresses a little girl's career...
  • Advocacy groups ask Girl Scouts to drop Barbie partnership

    A partnership between Mattel's Barbie and the Girl Scouts is under fire by two advocacy groups who say the deal harms young girls.  Announced in August, the partnership introduced a new Girl Scouts patch for Daisies and Brownies -- girls in kindergarten...
  • Retail Roundup: Lego earnings are awesome, J.C. Penney sees profit

    Retail Roundup: Lego earnings are awesome, J.C. Penney sees profit
    Lego: Everything is awesome for toy brick company Lego, which said Thursday that its global sales rose 10% last year even as the global toy market suffered a slight revenue slide. The Danish company, whose star turn in “The Lego Movie” has...
  • Mattel to compete with Lego with $460 million Mega acquisition

    Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...