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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 56-66
  • Barbie Cafe opens in Taiwan, covered in pink

    Barbie Cafe opens in Taiwan, covered in pink
    Need more pink in your life? The new Barbie Cafe in Taiwan has more than enough to spare. The eatery is exactly what its name implies -- a temple to the 54-year-old doll, erected in Taipei’s Da’an shopping district and doused in fuchsia,...
  • Hasbro expands Marvel, 'Star Wars' deals as superhero toy sales slow

    Hasbro Inc., the country’s largest toymaker behind Southern California’s Mattel Inc., suffered a 16% slump in second-quarter profit as its boys category struggled to recoup last summer’s strength. During the period, which ended June...
  • Mattel profit slumps 24%; Barbie sales keep sliding

    Mattel profit slumps 24%; Barbie sales keep sliding
    Barbie seems to be losing ground as the queen bee of doll-dom, as sales of the Mattel Inc. figurine slipped for the fourth straight quarter. Revenue from the fashion toy sank 12% in the second quarter, which ended June 30, the El Segundo-based company...
  • Amazon, watch your back: Target, Best Buy to match online prices

    Target and other brick-and-mortar retailers are treating this holiday season as an offensive against online rivals such as Amazon.com, using tactics such as price-matching to win back dominance of the Christmas shopping season. Tired of being used as...
  • Lego goes to the girls: New products feminist or sexist?

    Lego goes to the girls: New products feminist or sexist?
    Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank. Twice as many girl-centric Lego Friends sets were sold than expected in the first six months of the year, the Danish company said....
  • Barbie vs. realistic doll: Guess which one Demi Lovato likes?

    Barbie vs. realistic doll: Guess which one Demi Lovato likes?
    If Barbie looked like an average 19-year-old girl, she’d have shorter legs, a thicker waist and a rear end to make pop star Demi Lovato proud. When Lovato saw photos this week comparing a more realistic doll, a model created by independent...
  • Goth Barbie? Monster High dolls are revolutionizing Mattel

     
    NPR describes the Monster High fashion dolls as looking "like the underfed love children of Tim Burton and Lady Gaga." And it's true: Frankie Stein, Draculara and friends let their freak flags fly. But Mattel says it's all for the good of the kids....
  • ‘Man of Steel’ first look: Russell Crowe gets Jor-El action figure

     
    Russell Crowe will be sporting some heavy-duty armor in Zack Snyder's highly anticipated “Man of Steel” — that is, if a ......
  • ‘Man of Steel’ merchandise: Costumes, shirts, toys flying into stores

     
    The already-ubiquitous Superman symbol is about to get a lot more popular. Whether or not “Man of Steel” dominates the […]...
  • Barbie Dream House on sale for $25 million: Mattel knows she's just a doll, right?

     
    Mattel announces Barbie is selling her three-story Malibu Dream House for $25 million. She even has an MLS listing and a celebrity real estate agent....
  • This Holiday's Hot Toy List

    This Holiday's Hot Toy List
    On Wednesday, retailer Toys"R" Us will announce its 2012 Holiday Hot Toy List. Adrienne O'Hara was here with a few selections named on the list. Here are the top 15 toys on Toys R Us' list. The complete list of 50 can be found at toysrus.com/hottoys....