| Oct 29, 2013
| 10:30 AM
Just as "The Hunger Games" author Suzanne Collins introduced a dystopian world that entranced millions of readers and moviegoers, so Lionsgate's marketing chief Tim Palen has brought that universe to life in an elaborately detailed campaign for "The...
| Oct 1, 2013
| 12:55 PM
“With its neatly cut lawns and luscious tropical vegetation,” wrote a BBC News reporter in July, Miracle Village, Fla., is an “idyllic rural community” of 200 residents — about half of whom are registered sex offenders,...
| Nov 16, 2013
| 7:00 AM
PALO ALTO -- Starting about 7 a.m. Saturday in a corner of the Stanford Shopping Center, hundreds of girls under the age of 11 will begin lining up for an event that many of them have been dreaming about for years now: the grand opening of an American...
| Sep 30, 2013
| 6:30 AM
If your children already have a shelf full of dolls, a bin brimming with Legos and a large library of video games, then it's time to park the shopping cart and consider an alternative -- gifts that will teach your kids about money.
In the eyes of a 12-...
| May 31, 2013
| 2:02 PM
Barbie's pink motorcade is scheduled to make its first stop on its Barbie is Moving tour at the Grove on Saturday.
It's likely to turn plenty of heads with its colorful convertible Corvette, Fiat, VW Beetle and 20-feet-tall truck.
Whereas you or I...
| Jul 19, 2013
| 3:12 PM
Disturbing news this week for Barbie: Mattel reported that revenue from the doll fell 12% in the second quarter that ended June 30. That’s Barbie’s fourth straight quarterly sales slide.
It’s tough to be a middle-aged female...
| Aug 26, 2013
| 2:13 PM
After a summer spent looking for a new place to hang her very tiny hat, Barbie has decided not to bolt the 'bu after all.
Earlier this year, a Mattel marketing campaign sent the diminutive diva on a road trip to 13 cities across North America ostensibly...
| Sep 4, 2013
| 8:30 AM
As Mattel reboots its "Max Steel" franchise with a new line of toys and an animated TV series, the company also has revived plans to produce a live action movie based on the property, with Open Road Films picking up the project to release in theaters late...
| Sep 4, 2013
| 11:42 AM
The popular cartoon and toy line hero Max Steel is set to take his turbo-energy powers to the big screen. […]...
| Jun 14, 2013
| 4:03 PM
The already-ubiquitous Superman symbol is about to get a lot more popular. Whether or not “Man of Steel” dominates the […]...
| Jul 22, 2013
| 8:04 AM
Hasbro Inc., the country’s largest toymaker behind Southern California’s Mattel Inc., suffered a 16% slump in second-quarter profit as its boys category struggled to recoup last summer’s strength.
During the period, which ended June...