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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 45-55
  • Lionsgate's Tim Palen Crafts Stylish Universe for 'Hunger Games: Catching Fire'

    Just as "The Hunger Games" author Suzanne Collins introduced a dystopian world that entranced millions of readers and moviegoers, so Lionsgate's marketing chief Tim Palen has brought that universe to life in an elaborately detailed campaign for "The...
  • FamilyFun announces Top 10 toys for 2013

    FamilyFun announces Top 10 toys for 2013
    Heading the 2013 list of best toys from FamilyFun magazine are creative play sets, toys with motion and plush toys. Those categories took the top honors in the magazine's annual Toy of the Year Awards. "After reviewing more than 300 contenders, the 30...
  • Mattel to Create Original Entertainment Through Playground Productions Banner (EXCLUSIVE)

    Mattel is ready to get more creative with its toys: The world's largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various platforms. Based at the company's headquarters in El...
  • Max Steel movie: Mattel action figure to get big screen treatment

     
    The popular cartoon and toy line hero Max Steel is set to take his turbo-energy powers to the big screen. […]...
  • Jakks Pacific is playing catch-up with toy-making rivals

    Jakks Pacific is playing catch-up with toy-making rivals
    For the last 18 years, Jakks Pacific Inc. has been a player in the ultra-competitive Southern California toy-making business, up against the likes of giant Mattel Inc. in El Segundo and others. But Jakks' roster of toys — including the Smurfs,...
  • Consider gifts that teach your kids about money

    If your children already have a shelf full of dolls, a bin brimming with Legos and a large library of video games, then it's time to park the shopping cart and consider an alternative -- gifts that will teach your kids about money. In the eyes of a 12-...
  • News of the Weird: Sex Offender-ville

    News of the Weird: Sex Offender-ville
    “With its neatly cut lawns and luscious tropical vegetation,” wrote a BBC News reporter in July, Miracle Village, Fla., is an “idyllic rural community” of 200 residents — about half of whom are registered sex offenders,...
  • 'Max Steel' Movie Gets New Life at Open Road Films as Mattel Reboots Toy Line

    As Mattel reboots its "Max Steel" franchise with a new line of toys and an animated TV series, the company also has revived plans to produce a live action movie based on the property, with Open Road Films picking up the project to release in theaters late...
  • Barbie's new dream house is in a familiar place -- Malibu

    Barbie's new dream house is in a familiar place -- Malibu
    After a summer spent looking for a new place to hang her very tiny hat, Barbie has decided not to bolt the 'bu after all. Earlier this year, a Mattel marketing campaign sent the diminutive diva on a road trip to 13 cities across North America ostensibly...
  • Small toy shops expect bright holiday

    Small toy shops expect bright holiday
    Just as Tom and Claudia Towles were opening their second Baltimore toy shop four years ago, the recession hit. The owners of aMuse Toys decided to cut back — not on staff or selling space — but on the number of manufacturers whose products...
  • Lego goes to the girls: New products feminist or sexist?

    Lego goes to the girls: New products feminist or sexist?
    Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank. Twice as many girl-centric Lego Friends sets were sold than expected in the first six months of the year, the Danish company said....