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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 34-44
  • Diversification Changes the Way DreamWorks Animation Discusses Earnings

    Buying companies like Classic Media and AwesomenessTV, and expanding into new areas of business, has changed the way DreamWorks Animation reports its quarterly results. "We are introducing four new reporting segments -- feature films, television series...
  • Women in Animation Restructures With New Leadership

    Margaret Dean, director of production for Mattel's Playground Productions and Kristy Scanlan, VP of business development, animation and games at Technicolor have been tapped as co-presidents of the newly restructured Women in Animation, the professional,...
  • FamilyFun announces Top 10 toys for 2013

    FamilyFun announces Top 10 toys for 2013
    Heading the 2013 list of best toys from FamilyFun magazine are creative play sets, toys with motion and plush toys. Those categories took the top honors in the magazine's annual Toy of the Year Awards. "After reviewing more than 300 contenders, the 30...
  • Lionsgate's Tim Palen Crafts Stylish Universe for 'Hunger Games: Catching Fire'

    Just as "The Hunger Games" author Suzanne Collins introduced a dystopian world that entranced millions of readers and moviegoers, so Lionsgate's marketing chief Tim Palen has brought that universe to life in an elaborately detailed campaign for "The...
  • Cyber Monday: Running list of deals across the Web

    Cyber Monday: Running list of deals across the Web
    Cyber Monday has been the largest online shopping holiday in the past two years, according to Shop.org, an arm of the National Retail Federation that focuses on Internet retailers. Generally, bargain experts agree that Cyber Monday, which is Monday,...
  • Holiday gift guide: ‘The Hobbit,’ ‘Doctor Who,’ ‘Sherlock’ and more

     
    Stressing out about a last-minute gift idea for the Trekkie, Time Lord or Jedi Padawan in your life? Look no […]...
  • Mattel Signs New Five-Year Deal to Produce WWE Toys (EXCLUSIVE)

    Mattel will enter WWE's ring for another five years, with the world's largest toymaker pinning down a new deal to become the wrestling company's master toy licensee through 2019. Financial terms of the deal were not revealed, but toys and video games are...
  • Batman, 'Godzilla,' 'The Hobbit' Ready to Play at Toy Fairs for Warner Bros.

    With "Godzilla" out in theaters this May and "The Hobbit" franchise ending the run of the trilogy at the end of the year, the two tentpole properties will serve as the cornerstone of Warner Bros. Consumer Products push during 2014 Toy Fair season. Warner...
  • Lessons the American Girl store can teach Silicon Valley

    Lessons the American Girl store can teach Silicon Valley
    PALO ALTO -- Starting about 7 a.m. Saturday in a corner of the Stanford Shopping Center, hundreds of girls under the age of 11 will begin lining up for an event that many of them have been dreaming about for years now: the grand opening of an American...
  • News of the Weird: Sex Offender-ville

    News of the Weird: Sex Offender-ville
    “With its neatly cut lawns and luscious tropical vegetation,” wrote a BBC News reporter in July, Miracle Village, Fla., is an “idyllic rural community” of 200 residents — about half of whom are registered sex offenders,...
  • 'Max Steel' Movie Gets New Life at Open Road Films as Mattel Reboots Toy Line

    As Mattel reboots its "Max Steel" franchise with a new line of toys and an animated TV series, the company also has revived plans to produce a live action movie based on the property, with Open Road Films picking up the project to release in theaters late...