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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 34-44
  • 'Catching Fire' Still Burning Up Home Video Sales Charts

    Lionsgate's "The Hunger Games: Catching Fire" hung onto the top spot on both national home video sales charts for a second consecutive week, while Universal Studios' "Homefront" debuted at No. 2, selling just 17% as many units as the "Hunger Games" sequel...
  • Dolled up or working, Barbie crushes girls' career dreams, study says

    In a psychology lab at Oregon State University, 37 girls ages 4 to 7 have finally demonstrated what feminists have long warned: that playing with Barbie dolls drives home cultural stereotypes about a woman's place and suppresses a little girl's career...
  • Advocacy groups ask Girl Scouts to drop Barbie partnership

    A partnership between Mattel's Barbie and the Girl Scouts is under fire by two advocacy groups who say the deal harms young girls.  Announced in August, the partnership introduced a new Girl Scouts patch for Daisies and Brownies -- girls in kindergarten...
  • EA Aims to Correct Missteps in Vidgame-to-Film Adaptations With 'Need for Speed'

    The list of Hollywood franchises based on videogames pretty much begins and ends with Screen Gems' "Resident Evil" series. But if Electronic Arts has its way, its Aaron Paul-starrer "Need for Speed," which throttles into theaters March 14, not only will...
  • Amazon Inks Exclusive Pact for 'Fireman Sam' Children's TV Series and Merchandise

    Amazon is integrating one-click product purchasing directly with a kid's TV show -- a potentially controversial model that the ecommerce giant could expand to other franchises. Amazon will let customers watch episodes of HIT Entertainment's British...
  • 'Jersey Boys' Actor Joins Open Road's 'Max Steel'

    Mike Doyle has joined the cast of Open Road's "Max Steel." Pic currently stars Ben Winchell, Andy Garcia and Ana Villafane. The movie is a co-production between Mattel and Dolphin Films. It follows teen Max McGrath and his alien companion Steel, who...
  • Britto and Barbie make art together

    Britto and Barbie make art together
    Even though he just launched the doll last week at a splashy event at his Miami Beach gallery, Romero Britto and Barbie go way back. “She’s so iconic,” the neo-pop artist says from his studio in the Wynwood Arts District. “I grew...
  • 'Godzilla' Director Gareth Edwards, Legendary's Thomas Tull on Doing the 'King of the Monsters' Justice

    Hollywood can be a beast for anyone looking to establish a business. Movies and TV shows frequently fail. Financing can dry up instantly. And the outsized egos and conflicting agendas of insecure executives can drive anyone mad. So the long odds overcome...
  • CANNES: Maria Bello Joins 'Max Steel' Movie

    Maria Bello has signed on to star in live-action movie "Max Steel" opposite Ben Winchell, Ana Villafane and Andy Garcia. The casting is the latest component in a campaign by Mattel and Dolphin Films to launch "Max Steel" as a live-action superhero...
  • Mattel reports sharp 61% drop in second quarter profit

    Mattel reports sharp 61% drop in second quarter profit
    Weak sales of its impossibly proportioned Barbie doll and other core brands contributed to a 61% plunge in second quarter net income for toy maker Mattel Inc. The El Segundo company said worldwide sales for its classic Barbie dropped 15%, its Fisher-...
  • Disney Brands Generate Record $40.9 Billion from Licensed Merchandise in 2013

    Merchandise featuring Marvel's superheroes, Disney's princesses, Pixar's toons and Lucasfilm's "Star Wars" helped the Mouse House ring up a record $40.9 billion in global retail sales in 2013. The sales topped 2012′s $39.4 billion, $37.5 billion,...