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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 34-44
  • Mattel Signs New Five-Year Deal to Produce WWE Toys (EXCLUSIVE)

    Mattel will enter WWE's ring for another five years, with the world's largest toymaker pinning down a new deal to become the wrestling company's master toy licensee through 2019. Financial terms of the deal were not revealed, but toys and video games are...
  • Barbie's latest gig: entrepreneur, complete with smartphone and tablet

    Barbie's latest gig: entrepreneur, complete with smartphone and tablet
    Barbie is one busy woman. Last week, news broke that she would be striking a pose for Sports Illustrated's swimsuit edition in a black-and-white knit bathing suit. This week, she's an entrepreneur. Toy giant Mattel Inc. announced Barbie's latest...
  • Fear and loathing and cycling in L.A.: Tales of a bike commuter

    Fear and loathing and cycling in L.A.: Tales of a bike commuter
    When Jennifer Klausner left a dinner party at the home of a longtime friend in leafy Brentwood Glen late one night, she said her goodbyes, pulled on a helmet and clip-clopped to the front door — not in spiky high heels but bike shoes with cleats....
  • EA Aims to Correct Missteps in Vidgame-to-Film Adaptations With 'Need for Speed'

    The list of Hollywood franchises based on videogames pretty much begins and ends with Screen Gems' "Resident Evil" series. But if Electronic Arts has its way, its Aaron Paul-starrer "Need for Speed," which throttles into theaters March 14, not only will...
  • 'Catching Fire' Still Burning Up Home Video Sales Charts

    Lionsgate's "The Hunger Games: Catching Fire" hung onto the top spot on both national home video sales charts for a second consecutive week, while Universal Studios' "Homefront" debuted at No. 2, selling just 17% as many units as the "Hunger Games" sequel...
  • Batman, 'Godzilla,' 'The Hobbit' Ready to Play at Toy Fairs for Warner Bros.

    With "Godzilla" out in theaters this May and "The Hobbit" franchise ending the run of the trilogy at the end of the year, the two tentpole properties will serve as the cornerstone of Warner Bros. Consumer Products push during 2014 Toy Fair season. Warner...
  • Holiday gift guide: ‘The Hobbit,’ ‘Doctor Who,’ ‘Sherlock’ and more

     
    Stressing out about a last-minute gift idea for the Trekkie, Time Lord or Jedi Padawan in your life? Look no […]...
  • How Delaying 'Fast and Furious 7′ Could Hurt Universal's Bottom Line

    With production on "Fast and Furious 7" now halted indefinitely, it seems increasingly unlikely that Universal will be able to make its July 11, 2014, release date -- a potential blow for the Comcast-owned studio, which was relying on the franchise...
  • Holiday gift guide 2013: ‘Doctor Who,’ ‘Hobbit,’ ‘Thrones’ and more

     
    You don't have to take your broom to Diagon Alley, cross the Bifrost, traverse the Misty Mountains or steal a […]...
  • Cyber Monday: Running list of deals across the Web

    Cyber Monday: Running list of deals across the Web
    Cyber Monday has been the largest online shopping holiday in the past two years, according to Shop.org, an arm of the National Retail Federation that focuses on Internet retailers. Generally, bargain experts agree that Cyber Monday, which is Monday,...
  • Lessons the American Girl store can teach Silicon Valley

    Lessons the American Girl store can teach Silicon Valley
    PALO ALTO -- Starting about 7 a.m. Saturday in a corner of the Stanford Shopping Center, hundreds of girls under the age of 11 will begin lining up for an event that many of them have been dreaming about for years now: the grand opening of an American...