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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 23-33
  • Batman, 'Godzilla,' 'The Hobbit' Ready to Play at Toy Fairs for Warner Bros.

    With "Godzilla" out in theaters this May and "The Hobbit" franchise ending the run of the trilogy at the end of the year, the two tentpole properties will serve as the cornerstone of Warner Bros. Consumer Products push during 2014 Toy Fair season. Warner...
  • Barbie is perfect for Sports Illustrated swimsuit issue

    The annual Sports Illustrated swimsuit issue is out -- along with the usual debates about objectifying women as sexual beings, modesty as a lost value and the undeniable fact that beauty is a random gift distributed by the fickle hand of an unfair God....
  • Dolled up or working, Barbie crushes girls' career dreams, study says

    In a psychology lab at Oregon State University, 37 girls ages 4 to 7 have finally demonstrated what feminists have long warned: that playing with Barbie dolls drives home cultural stereotypes about a woman's place and suppresses a little girl's career...
  • Mattel earnings disappoint as Barbie, Fisher-Price sales falter

    Mattel earnings disappoint as Barbie, Fisher-Price sales falter
    If there was a winner among the piles of gifts given to children this Christmas, Barbie certainly wasn't it. The fashion doll — possibly the best-known player in Mattel Inc.'s stable of products — endured a 13% sales slide during the...
  • Berlin: Ben Winchell, Ana Villafane Join 'Max Steel' (EXCLUSIVE)

    Ben Winchell and Ana Villafane will star in "Max Steel" as Max McGrath and Sydney Gardner. The castings are the latest component in a campaign by Mattel and Dolphin Films to launch "Max Steel" as a live-action superhero franchise feature film. The...
  • EA Aims to Correct Missteps in Vidgame-to-Film Adaptations With 'Need for Speed'

    The list of Hollywood franchises based on videogames pretty much begins and ends with Screen Gems' "Resident Evil" series. But if Electronic Arts has its way, its Aaron Paul-starrer "Need for Speed," which throttles into theaters March 14, not only will...
  • Mattel Signs New Five-Year Deal to Produce WWE Toys (EXCLUSIVE)

    Mattel will enter WWE's ring for another five years, with the world's largest toymaker pinning down a new deal to become the wrestling company's master toy licensee through 2019. Financial terms of the deal were not revealed, but toys and video games are...
  • Barbie's latest gig: entrepreneur, complete with smartphone and tablet

    Barbie's latest gig: entrepreneur, complete with smartphone and tablet
    Barbie is one busy woman. Last week, news broke that she would be striking a pose for Sports Illustrated's swimsuit edition in a black-and-white knit bathing suit. This week, she's an entrepreneur. Toy giant Mattel Inc. announced Barbie's latest...
  • Barbie at 54 finds her revenues sagging

     Barbie at 54 finds her revenues sagging
    Disturbing news this week for Barbie: Mattel reported that revenue from the doll fell 12% in the second quarter that ended June 30. That’s Barbie’s fourth straight quarterly sales slide. It’s tough to be a middle-aged female...
  • Hasbro expands Marvel, 'Star Wars' deals as superhero toy sales slow

    Hasbro Inc., the country’s largest toymaker behind Southern California’s Mattel Inc., suffered a 16% slump in second-quarter profit as its boys category struggled to recoup last summer’s strength. During the period, which ended June...
  • Mattel profit surges; Barbie sees first sales uptick in a year

    Mattel profit surges; Barbie sees first sales uptick in a year
    Mattel Inc., the nation’s largest toy company, and Barbie, likely its best-known product, are heading into Christmas looking up. The El Segundo-based company reported net income of $422.8 million, or $1.21 a share, for the third quarter, which...