| Sep 4, 2013
| 11:42 AM
The popular cartoon and toy line hero Max Steel is set to take his turbo-energy powers to the big screen. […]...
| Sep 4, 2013
| 8:30 AM
As Mattel reboots its "Max Steel" franchise with a new line of toys and an animated TV series, the company also has revived plans to produce a live action movie based on the property, with Open Road Films picking up the project to release in theaters late...
| Aug 26, 2013
| 2:13 PM
After a summer spent looking for a new place to hang her very tiny hat, Barbie has decided not to bolt the 'bu after all.
Earlier this year, a Mattel marketing campaign sent the diminutive diva on a road trip to 13 cities across North America ostensibly...
| Jul 20, 2013
| 5:00 AM
Every few years, as she is reviled by yet another crop of new parents casting about for a scapegoat for their daughters' troubling body issues, I feel called on to defend my childhood pal Barbie.
FOR THE RECORD:
Barbie: A July 21 Op-...
| Jun 9, 2013
Malibu, California's most fashionable resident is moving. Today, Barbie officially put her coastal Dreamhouse on the market and is packing up her three-story pink palace.... Over the next few months, Barbie will embark on a worldwide tour to find a new...
| Jul 17, 2013
| 8:18 AM
Barbie seems to be losing ground as the queen bee of doll-dom, as sales of the Mattel Inc. figurine slipped for the fourth straight quarter.
Revenue from the fashion toy sank 12% in the second quarter, which ended June 30, the El Segundo-based company...
| Jul 19, 2013
| 3:12 PM
Disturbing news this week for Barbie: Mattel reported that revenue from the doll fell 12% in the second quarter that ended June 30. That’s Barbie’s fourth straight quarterly sales slide.
It’s tough to be a middle-aged female...
| Jun 14, 2013
| 4:03 PM
The already-ubiquitous Superman symbol is about to get a lot more popular. Whether or not “Man of Steel” dominates the […]...
| Jul 2, 2013
| 5:57 PM
The world's most famous doll has long been the target of criticism for creating unrealistic images. But what would Barbie look like if she were modeled after the average American woman?
One artist has an answer.
Nickolay Lamm of MyDeals.com created a...
| Jul 5, 2013
| 1:59 PM
If Barbie looked like an average 19-year-old girl, she’d have shorter legs, a thicker waist and a rear end to make pop star Demi Lovato proud.
When Lovato saw photos this week comparing a more realistic doll, a model created by independent...
| Jun 18, 2013
The licensing biz is showing no fear in rallying around Godzilla.
Fifteen years after Sony stumbled with its big-budget "Godzilla," leaving many partners left with unsold merchandise tied to the Roland Emmerich-helmed film, Legendary Entertainment is...