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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 12-22
  • Amazon Inks Exclusive Pact for 'Fireman Sam' Children's TV Series and Merchandise

    Amazon is integrating one-click product purchasing directly with a kid's TV show -- a potentially controversial model that the ecommerce giant could expand to other franchises. Amazon will let customers watch episodes of HIT Entertainment's British...
  • Mattel Signs New Toy Deal Around DC Comics Superheroes (EXCLUSIVE)

    Warner Bros. Consumer Products has re-upped a deal with Mattel that will enable the company to create toys around DC Comics' superheroes for the next several years. The deal will include the likenesses of the characters in films, TV shows and from...
  • 'Godzilla' Director Gareth Edwards, Legendary's Thomas Tull on Doing the 'King of the Monsters' Justice

    Hollywood can be a beast for anyone looking to establish a business. Movies and TV shows frequently fail. Financing can dry up instantly. And the outsized egos and conflicting agendas of insecure executives can drive anyone mad. So the long odds overcome...
  • Earn $10 Amazon credit with Easter toy purchase

    Earn $10 Amazon credit with Easter toy purchase
    Amazon is offering a $10 credit with the purchase of certain toy products. Both Mattel and Fisher Price are participating in the offer. To earn the credit, shoppers must buy three Mattel or three Fisher Price toys. Here are the rules: "For a limited...
  • Tablets and apps for children are on the rise

    Tablets and apps for children are on the rise
    Nick Stepka knew what gift would make his daughter's third birthday a hit, and it wasn't a toy or doll. He gave her a tablet — not a sleek new iPad or a hand-me-down Samsung, but one specifically designed and marketed for little ones. It even came...
  • The Capitol Records Building and more L.A. landmarks in the form of cake

    Baker Sara Heslington of Heslington Cakes in Corona del Mar estimates that she spent 120 hours creating a cake that represents the Chinese garden at Huntington Botanical Gardens in Pasadena. Good thing she loves making sugar flowers. Her cake and...
  • Barbie coming to the big screen in live-action comedy for Sony

    Barbie is going from the toy store shelf to the silver screen. The iconic blond-haired, blue-eyed doll will be featured in an coming live-action comedy, Sony Pictures and Mattel announced Wednesday. Production for the movie, which Sony sees as its...
  • Barbie Movie in Development at Sony as Live Action Comedy

    Mattel has found a starring role for Barbie, setting up a live action comedy at Sony Pictures that the toymaker will produce with Walter Parkes and Laurie MacDonald. The studio plans to start lensing the film by the end of the year, using a script...
  • Barbie is perfect for Sports Illustrated swimsuit issue

    The annual Sports Illustrated swimsuit issue is out -- along with the usual debates about objectifying women as sexual beings, modesty as a lost value and the undeniable fact that beauty is a random gift distributed by the fickle hand of an unfair God....
  • Mattel holiday earnings disappoint as Barbie, Hot Wheels stumble

    Mattel Inc.’s earnings during the all-important holiday season left Wall Street cold, suggesting that kids weren’t clamoring to be given toys. The El Segundo company's net income was up 23%, rising to $1.07 a share, or $369.2 million, from...
  • #Unapologetic Barbie: Sorry campaign or shrewd controversy?

    Barbie isn't sorry anymore. She's taken to the pages of Sports Illustrated's swimsuit edition to come out with a message for all the haters, in all of her plastic, unrealistically sculpted glory. With her hair and diminutive shoulders pulled back, she...