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Adidas AG

A collection of news and information related to Adidas AG published by this site and its partners.

Top Adidas AG Articles see all

Displaying items 1-5
  • European soccer teams land lucrative sponsorship deals

    The 10-year, $1.3-billion uniform deal Manchester United signed with Adidas last week is the most lucrative shirt sponsorship in soccer history. Add in the seven-year $560-million jersey deal United has with Chevrolet and, beginning next season, the team will bank more than $200 million just for renting out space on its uniforms. Manchester United is not the only European soccer club making big money by selling the shirts off their backs.
  • Manchester United uniform is pricey real estate, as Chevrolet knows

    Manchester United uniform is pricey real estate, as Chevrolet knows
    Chevrolet was once as American as baseball, hot dogs and John Cougar Mellencamp. Which was fine when it sold the majority of its cars and trucks in the U.S. But two years ago more than 60% of its sales were overseas. And baseball, it turned out, wasn'...

    Man Utd sign up Japanese noodle maker

    LONDON (Reuters) - Manchester United signed a multi-season sponsorship deal with Japanese noodle maker Nissin on Wednesday, illustrating the English soccer team's undiminished appeal to a broad range of businesses. The agreement follows a record...

    Prices could fall 10-20 cents, AAA says

    Gas prices Gas prices are declining, as the price for oil fell for the third straight week and U.S. stockpiles rose. "Motorists in the southeast could see prices at the pump fall 10 to 20 cents [per gallon] in the next two weeks," Mark Jenkins, a...

    Kristen Stewart, Anne Hathaway, Brie Larson don drag for music video

    Kristen Stewart, Anne Hathaway, Brie Larson don drag for music video
    Kristen Stewart, Anne Hathaway and Brie Larson are now in the music video business and make some pretty stellar (and kind of creepy) drag kings. The "Twilight" alum, 24, "Les Misérables" star, 31, and "Community" actress, 24, teamed up with former...