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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 56-66
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • Ted Bergmann, Producer Who Brought Grammys to Television, Dies at 93

    Ted Bergmann, the producer of early Grammy and National Football League telecasts, died Sunday following surgery in Santa Monica, Calif., according to his wife Beverly. He was 93. Bergmann started his television career at NBC in 1947. He went on to...
  • Big Media Hopes To Kill The Ad-Zapping DVR With Video On Demand

    When veteran tech executive Scott Maddux brought a digital video recorder into his home in 1999, the machine radically changed his boob-tube habits. At last, he could save shows to watch later and skip programs he wasn't ready to see. "I lived and...
  • Under Armour goes for Olympic gold

    Under Armour goes for Olympic gold
    When the winter Olympics gets underway next month in Sochi, Russia, Under Armour's logo will be seen by millions of viewers around the globe as the Baltimore-based brand sponsors two U.S. teams and another from Canada. The Olympic sponsorships —...
  • McHenry Row developer plans offices for Phillips Seafood site

    McHenry Row developer plans offices for Phillips Seafood site
    The team behind McHenry Row and Canton Crossing is planning offices for the Phillips Food headquarters and warehouse in Locust Point the group purchased in November. Mark Sapperstein's 28 Walker Development bought the 1215 East Fort Avenue site in...
  • Ad Group Pushing For Family TV Selects Walmart CMO Stephen Quinn To Lead

    The chief marketing officer of Walmart, the giant retailer that has sponsored a handful of splashy family-friendly productions on NBC, will now lead a group of blue-chip advertisers devoted to the genre. Stephen Quinn, CMO of the Bentonville, Arkansas,...
  • Coca-Cola steps up for Cambodian land-grab victims

    Many Southeast Asians and others around the world owe their thanks to the Coca-Cola Company. No, I'm not expressing gratitude for the sugary drinks that can help make people fat. But to make those drinks, Coke is one of the world's largest sugar...
  • Chocolate Candies Poised To Clash On Super Bowl Ad Field

    Amid the tackles, blocks and hits, the Super Bowl may also be the setting for some sweet competition. For the first time in years, two different candy advertisers will take the field when Fox broadcasts Super Bowl XLVIII February 2nd from New Jersey's...
  • Under Armour to acquire MapMyFitness

    Under Armour to acquire MapMyFitness
    Under Armour took a huge leap forward in the fast-emerging fitness technology market Thursday with plans for a $150 million acquisition of MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications and websites. What would be Under Armour'...
  • Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

    By one measure, the Super Bowl started last weekend. If the so-called "Big Game" is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a...
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...