| May 6, 2014
| 12:30 PM
If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently.
Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...
| May 6, 2014
| 12:30 PM
Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of...
| May 9, 2014
| 10:30 AM
One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
| Jul 14, 2014
| 9:05 PM
Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen.
Shaving milliseconds to get that and thousands of other video ads loaded...
| Jun 23, 2014
| 11:20 AM
Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.
For the first time, the beverage company has replaced the logo on...
| Jun 26, 2014
| 2:30 PM
In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent.
MediaVest, an ad-...
| Jun 29, 2014
| 6:45 PM
Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster.
Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
| Jun 17, 2014
| 10:51 AM
Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings.
The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
| Jun 9, 2014
| 7:45 AM
LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.
The calls, which followed similar...
| Jun 12, 2014
| 4:36 PM
Food and beverage companies can be sued for false advertising if they put labels on products that would "mislead and trick consumers," the U.S. Supreme Court ruled Thursday.
The unanimous decision could have broad impact on parts of the food industry....
| Jul 28, 2014
| 5:40 PM
The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington.
The event will unite motorcyclists, classic and exotic car enthusiasts, and families...