| Jun 26, 2014
| 2:30 PM
In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent.
MediaVest, an ad-...
| Jun 29, 2014
| 6:45 PM
Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster.
Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
| Sep 9, 2014
| 4:56 PM
As Wall Street mulls an $820 million takeover of Annie's Inc. by General Mills, the soul of the natural food company remains on a farm in Hampton, Conn., and that raises a question.
Will Annie's, the maker of organic macaroni and cheese, baked bunny...
| Aug 14, 2014
| 5:35 PM
Coca-Cola Co., the world's largest beverage company, is targeting the increasingly buzzy energy drink market by taking a minority stake in a key industry player, Southland company Monster Beverage Corp.
In what one analyst called a "blockbuster deal,"...
| Aug 15, 2014
| 2:16 PM
Shares of energy drink maker Monster Beverage Corp. got a jolt after Coca-Cola Co. agreed to take a minority stake in the Corona company.
Monster shares soared $21.84, more than 30%, to $93.49 Friday, a day after the deal was announced after the close...
| Aug 8, 2014
| 8:15 AM
The Morning Call, the third largest newspaper in Pennsylvania and the leading media company in the Lehigh Valley, has nearly 120 years of publishing history in the Allentown-Bethlehem-Easton area of Pennsylvania.
The publishing company’s...
| Aug 3, 2014
| 3:31 PM
McDonald's Corp CEO Don Thompson sure could use a break.
The head of the world's biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and Europe, got battered by headline-...
| Jul 28, 2014
| 5:40 PM
The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington.
The event will unite motorcyclists, classic and exotic car enthusiasts, and families...
| Sep 8, 2014
| 10:32 AM
For those who like to take all-you-can-eat to the extreme, Olive Garden is launching a new "Never Ending Pasta Pass" on Monday. It's the Italian restaurant chain's newest all-you-can-eat-promotion, and it will cost you $100.
That price may seem a...
| Feb 18, 2014
| 5:06 PM
Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said it was initiating a $1-billion cost-cutting campaign to improve profitability.
The world's largest beverage company said Tuesday that profit fell 8.4% in the fourth...
| Feb 4, 2014
| 7:30 AM
Former Congressman Allen West, no stranger to controversy, plunged into fray over the Coca-Cola Super Bowl ad.
He launched a fusillade of criticism of the spot and later said on Twitter that “we touched a nerve.”
The ad in question, a 60-...