| Dec 18, 2014
| 10:13 AM
Kraft is having Chairman John Cahill take over the CEO role later this month as the food maker vows to speed up changes following poor results.
News of the surprise change, which includes the retirement of CEO Tony Vernon, 58, sent Kraft shares up...
| Nov 19, 2014
| 6:51 AM
Los niños y los adolescentes están viendo menos avisos de bebidas azucaradas en televisión, pero siguen siendo un objetivo de los especialistas en marketing a través de otros medios, como la publicidad indirecta y los medios sociales, halló un reporte...
| Nov 19, 2014
| 3:16 PM
Drink companies spent $866 million to advertise sugary drinks last year, with much of that marketing aimed squarely at children and teens, a Yale University research center says in a new report.
"Despite promises by major beverage companies to be part...
| Oct 1, 2014
| 11:13 AM
PepsiCo Inc. is going natural as Americans lose their taste for traditional cola.
The Purchase, N.Y., beverage giant said it’s debuting a new soda with no artificial sweeteners or high-fructose corn syrup. Instead, Pepsi True contains real sugar...
| Oct 1, 2014
| 11:03 AM
NUEVA YORK - PepsiCo va a presentar un producto por primera vez exclusivamente en Amazon.com en un intento del fabricante de refrescos y aperitivos de expandir su huella en el comercio electrónico.
El producto, un refresco endulzado de forma natural...
| Sep 22, 2014
| 2:30 PM
Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant's North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment:...
| Jun 5, 2014
| 4:30 PM
Can PepsiCo become the next Red Bull?
Frank Cooper III, who serves as the soda giant's chief marketing officer of global consumer engagement, has long championed the power of entertainment as a way to build a loyal fanbase around the company's brands,...
| Aug 11, 2014
| 11:56 AM
D.W. Hunter, the great grandson of Anna Short Harrington, the woman who became "Aunt Jemima," has filed a class action lawsuit against PepsiCo Inc., its subsidiary Quaker Oats Co., Pinnacle Foods and its onetime suitor, Hillshire Brands Co., on behalf...
| Sep 13, 2013
| 2:22 PM
The Rainforest Action Network, an organization that campaigns for the world's rain forests, is on a mission to rid your snack food of what it calls "conflict palm oil." And it's naming some of America's most popular snack food companies, including Pepsi,...
| Jan 23, 2014
| 4:34 PM
PepsiCo Inc., the makers of Pepsi One, the diet version of its popular soft drink, says it is in the process of lowering the levels of caramel coloring in its products to meet state regulations requiring reduced amounts of a chemical believed to cause...
| Dec 3, 2013
| 4:47 PM
The future of the soda industry may end up looking a lot like a science-fiction movie. It will involve the loss of real ingredients and the creation of virtual substances meant to manipulate and trick the mind.
PepsiCo is working with Senomyx, a...