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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 89-99
  • Netflix and DreamWorks Animation sign deal for original TV programs

    Netflix and DreamWorks Animation sign deal for original TV programs
    DreamWorks Animation has signed a multi-year deal to produce more than 300 hours of original programming for Netflix Inc. Under the terms of the agreement, DreamWorks Animation, creator of "Shrek," "Kung Fu Panda" and "Madagascar" franchises, will...
  • Quiksilver is riding a wave of red ink

    Quiksilver is riding a wave of red ink
    Surf apparel company Quiksilver Inc. hasn't given investors much to be stoked about in recent years. The Huntington Beach company owns some of the biggest brands in action sports: Quiksilver, Roxy, DC and others. Yet it has lost money each of the last...
  • Fallston Group Hires New Client Services Manager

    Rob Weinhold, Fallston Group Founder and principal, announced Kristi Frisch has joined the Fallston Group as Client Services Manager. In this role, Frisch will develop and manage client relationships while enhancing the firm's local and national...
  • Mailbag: Newport should avoid marketing JWA

    In the June 6 article "JWA director says flights to D.C. in the works," we at AirFair were surprised to learn that the head of Newport Beach's visitor's bureau, Gary Sherwin, was one of the people leading marketing efforts for John Wayne Airport. At...
  • Ontario rejects L.A.'s offer to resume airport transfer talks

    Ontario rejects L.A.'s offer to resume airport transfer talks
    Inland Empire officials have rejected as unreasonable an offer by Los Angeles to resume negotiations on transferring ownership of L.A./Ontario International Airport back to the city of Ontario. The decision rebuffed a proposal made almost two weeks...
  • About Mary Riedel

    About Mary Riedel
    Mary Riedel is President and CEO of Women in Distress of Broward County, serving the families and children who are victims of domestic violence from its expanded Jim and Jan Moran Family Center Campus in Deerfield Beach. With the agency's expansion...
  • Aetna Marketing Campaign Features Employees On Billboards

     Aetna Marketing Campaign Features Employees On Billboards
    Working at Aetna for some employees also means having your face seen by more than 100,000 drivers daily — at least this summer. Five employees, and one Aetna employee's son, are featured on billboards in the Hartford region this summer as part...
  • Report: How Tidewater grocery retailers fared in 2012

    Report: How Tidewater grocery retailers fared in 2012
    Traditional grocery stores like Food Lion, Farm Fresh and Harris Teeter are facing stiff competition in the Tidewater market, according to a new report by Food World, an industry publication. According to the report, Food Lion holds the largest market...
  • Some college degrees offer better value than others

    Some college degrees offer better value than others
    “Mammas Don't Let Your Babies Grow Up to Be Cowboys,”  or so the 1970s country song advised. But today, the recommendation could be not to let your children grow up to journalists, marriage therapists or vets. Strictly speaking finances,...
  • European shipping alliance could benefit Baltimore's container business

    European shipping alliance could benefit Baltimore's container business
    In a move that might aid the port of Baltimore, the world's three largest shipping companies announced that they will form a global alliance to boost fleet capacity and reduce operating costs. If the partnership of the Maersk Line, Mediterranean Shipping...
  • Older TV viewers driving audience growth, but it's a mixed blessing

    Older TV viewers driving audience growth, but it's a mixed blessing
    By 2015, almost half of all television viewing will be done by folks over the age of 50, says media analyst Todd Juenger of Sanford C. Bernstein Co. in a new report titled "Bring Back 'Matlock'?" That is a mixed blessing for the TV industry. On one...