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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 89-99
  • CBS chief lobbies to extend ad payment window for delayed viewing

    The state of the broadcast TV business is strong. That was the assessment of Leslie Moonves, the bullish chief executive of broadcasting giant CBS Corp. Broadcast networks, Moonves told Wall Street analysts Wednesday, have displayed renewed strength...
  • RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.

    RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.
    After the coffee. Before getting home in time for the Redskins game. The Skinny: If the Redskins win tonight, there is a chance the season won't be a total disaster. Fingers crossed! Thursday's roundup includes obituaries on Blockbuster, which will...
  • Central Florida can't get enough bacon: 2nd festival this weekend

    Central Florida can't get enough bacon: 2nd festival this weekend
    Welcome to the land of theme parks, resorts — and bacon. In 30 days, Central Florida has exalted the fruit of the swine at two major festivals. The Festival of Bacon at Orlando's Festival Park drew more than 9,000 pork proponents. Saturday's...
  • NBCUniversal Lays Off Members of Ad Sales Staff

    An undetermined number of ad-sales staffers have been let go from NBCUniversal after the company announced a radical restructuring of its efforts in that part of its business, a person familiar with the company has confirmed to Variety. This person...
  • Variety's Business Managers Elite Breakfast: To Build a 'Super' Brand, Avoid the Word Digital

    For a network like Comedy Central, its digital branding strategy is no longer distinguished from the rest of its marketing efforts. Among its audience, "arguably (digital is) the first screen for millennials and TV is the second screen," according to...
  • How to get off all those mailing lists

    How to get off all those mailing lists
    Dottie works hard to protect her privacy. Yet she finds she's constantly being put on different marketers' mailing lists? She'd like to know: How does this happen and what can she do about it? How it happens is that any time we do business with a...
  • Bose and 'Arrow:' Sound Company Helps the CW Launch Superhero Spinoff 'Blood Rush'

    Bose, the maker of high-end electronics devices like sound cancelling headphones and speaker systems, is going after a younger audience by pairing up with the CW's "Arrow." Together with the network and the show's producers, Bose is behind "Blood Rush,"...
  • Nail services a point of popularity

    Nail services a point of popularity
    The love affair with nail polish that ignited during the recession is still going strong. According to a March 2013 report by global market research firm NPD Group, "more than half of women age 18-plus have purchased nail products for at-home use or...
  • Disney's SOAPnet channel headed for the drain

    SOAPnet's bubble has finally burst. On Dec. 31, Walt Disney Co. will pull the plug on the cable channel it created 14 years ago to squeeze extra life from its popular daytime dramas. But like all great soap opera characters, this one didn't go down...
  • Whimsical Ferran building stands out along I-4

    Whimsical Ferran building stands out along I-4
    In a neighborhood of drab, industrial shells, the Ferran Services building looks like it fell out of a Lego catalog. Its silver skin, trimmed in green, towers above its squat, dusty neighbors. Twenty burnt-orange electrical outlets — each seven...
  • 'Thor' roars at box office. 'Modern Family' problem for USA.

    'Thor' roars at box office. 'Modern Family' problem for USA.
    Before the coffee. After remembering Veterans Day. The Skinny: I ran a 10K Sunday at a pace of just over eight minutes per mile. Not bad for a geezer. I guess for me life's a sprint, not a marathon. I'll be sore for the next few days but it was worth...