RSS feeds allow Web site content to be gathered via feed reader software. Click the subscribe link to obtain the feed URL for this page. The feed will update when new content appears on this page.

Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 89-99
  • Bose and 'Arrow:' Sound Company Helps the CW Launch Superhero Spinoff 'Blood Rush'

    Bose, the maker of high-end electronics devices like sound cancelling headphones and speaker systems, is going after a younger audience by pairing up with the CW's "Arrow." Together with the network and the show's producers, Bose is behind "Blood Rush,"...
  • Nail services a point of popularity

    Nail services a point of popularity
    The love affair with nail polish that ignited during the recession is still going strong. According to a March 2013 report by global market research firm NPD Group, "more than half of women age 18-plus have purchased nail products for at-home use or...
  • Paradigm to Help Clients Sell Videos on Facebook with Startup LittleCast

    Talent agency Paradigm plans to steer entertainment clients toward LittleCast, a startup whose system lets content creators sell video directly through Facebook pages and mobile apps. Under a new partnership, Paradigm will help San Francisco-based...
  • On to Town: Celebrating 100 years of Water and Power

    On to Town: Celebrating 100 years of Water and Power
    A buzz of excitement was palpable throughout Burbank Water and Power's EcoCampus as General Manager Ron Davis and his staff welcomed hundreds of residents to the utility's Centennial Celebration open house this past Saturday. “It's a big deal,&...
  • Oren Aviv Fired From 20th Century Fox Marketing Post

    Oren Aviv has been fired from his position as 20th Century Fox's chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing...
  • Disney's SOAPnet channel headed for the drain

    SOAPnet's bubble has finally burst. On Dec. 31, Walt Disney Co. will pull the plug on the cable channel it created 14 years ago to squeeze extra life from its popular daytime dramas. But like all great soap opera characters, this one didn't go down...
  • Whimsical Ferran building stands out along I-4

    Whimsical Ferran building stands out along I-4
    In a neighborhood of drab, industrial shells, the Ferran Services building looks like it fell out of a Lego catalog. Its silver skin, trimmed in green, towers above its squat, dusty neighbors. Twenty burnt-orange electrical outlets — each seven...
  • Why Amazon Is Ready to Think Inside the Box

    Amazon and Netflix are the two biggest sharks in the surging Internet video subscription pool. They're both plowing millions into original TV production and bidding for the same licensing deals with studios -- all aimed at keeping viewers plugged into...
  • The government shutdown's toll by the numbers

    The government shutdown's toll by the numbers
    The first government shutdown in nearly 20 years ended late Wednesday after Congress agreed on a deal to fund the government through Jan. 15. and raise the nation's debt limit through Feb. 7. The 16-day ordeal took a toll on the national economy,...
  • Fox Int'l Execs Paul Hanneman, Tomas Jegeus Will Run Studio's Worldwide Marketing, Distribution

    After ousting its chief marketing officer Oren Aviv late Wednesday, 20th Century Fox announced the promotion of its two international chiefs Paul Hanneman and Tomas Jegeus to run the studio's worldwide marketing and distribution operations. Fox...
  • China Box Office Worth $5 Billion to Studios by 2017

    For years, China has held substantial economic promise, with the outsized growth many have long envisioned only recently beginning to come to fruition. During this time, U.S. media and entertainment (M&E) companies have been quietly chipping away at the...