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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 78-88
  • The Problem With Film Tracking

    Marshall McLuhan famously wrote, "The medium is the message." And while the phrase is well-known, what comes immediately after it in McLuhan's 1964 work is not: "This is merely to say that the personal and social consequences of any medium … result from...
  • 'Scandal,' 'Chicago Fire,' 'Supernatural' Command More Ad Cash From Sponsors When Many Shows Can't

    What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin. Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw...
  • How much are we willing to pay for the pursuit of happiness?

    Never mind the conventional speculation about whether the resolution of some political standoff in Washington favors Republicans or Democrats, liberals or conservatives, "entitlement" fans or skeptics. The more fundamental question, says Benjamin...
  • Year Up gives young adults leg up in job market

    Year Up gives young adults leg up in job market
    When Kayla Heath walks into the Year Up Chicago offices, she glances in the full-length mirror to make sure her tailored suit covers her tattoos, her powder pink blouse doesn't hang too low and her matching pink heels aren't too high. It's a self-...
  • ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'

    ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'
    ABC has picked up freshman comedies "The Goldbergs" and "Trophy Wife" for full seasons, and ordered four additional episodes of Rebel Wilson-led laffer "Super Fun Night." But "Back in the Game" looks like it's exiting the field. The September opener...
  • Consumers beware: Practice safe smartphone banking

    Consumers beware: Practice safe smartphone banking
    Matt Certo jumped at the chance to use his smartphone for banking as soon as his bank offered the service a few years back. The Orlando high-tech entrepreneur understood the technology and knew the benefits. But he also was aware of the risks. "If I'm...
  • 'Ender's Game' wins at box office. Netflix gets 'The Square.'

    'Ender's Game' wins at box office. Netflix gets 'The Square.'
    After the coffee. Before resetting the clock in my car. The Skinny: Finally made it to The Last Bookstore in downtown L.A. Very cool place. Now I know where to go when I have to escape from the newsroom, which is every day. Monday's roundup (or is it...
  • Drayman trial delayed again

    Drayman trial delayed again
    Los Angeles Superior Court Judge Stephen Marcus agreed on Monday to delay former Councilman John Drayman's criminal trial until April, marking yet another delay in court proceedings since Drayman was indicted in May 2012. Drayman, who allegedly...
  • French Giant Pathe Pinkslips Employees

    As mainstream French films continue to lose market share to Hollywood pics at home, Pathe, one of Gaul's biggest film production and distribution institutions, has laid off nine people and is planning to drastically reduce its lineup. The pinkslips hit...
  • Why Obama lied about Obamacare

     
    Friday print column updates (and includes the comments on) an earlier blog post making this same point. We will keep this promise to the American people. If you like your doctor, you will be able to keep your doctor, period.......
  • Broward tourism officials unveil 2014 marketing plan

    Broward tourism officials unveil 2014 marketing plan
    Greater Fort Lauderdale tourism officials unveiled a new destination marketing plan Thursday during an event at the Broward County Convention Center as part of on-going efforts to attract more overnight visitors in 2014. Using the theme, “SPF...