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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 78-88
  • Sony Is Keeping PlayStation's Internet TV Options Open

    When Sony launches the PlayStation 4 this week, the tricked-out $399 console will have a number of new features -- but it won't give gamers a way to watch live TV channels. In an interview, Mike Aragon, VP and GM of global digital video and music...
  • Obamacare better than alternative [Letter]

    Obamacare better than alternative [Letter]
    Obamacare could never have been a success without national and mandatory medical insurance. Take that away and the concept begins to crumble even without the opposition of Republican ideologues. All classes of our society appear delighted to take from the...
  • Kodak Emerges From Bankruptcy

    UPDATED 1:15 p.m. PDT: Eastman Kodak officially emerged from Chapter 11 bankruptcy Tuesday and is counting the motion picture film business as one of its mainstays going forward. While exhibition has almost entirely shifted to digital, reducing release...
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • AFM: German Shingles Have Emerged as Top Sellers of Commercial Fare

    Few countries have such a varied and strong sales sector as Germany. There are more than 10 German sales companies at the AFM, and others that are not at the market -- like M-Appeal and Films Boutique -- are very active on the indie pic sales circuit....
  • Why Obama lied about Obamacare

     
    Friday print column updates (and includes the comments on) an earlier blog post making this same point. We will keep this promise to the American people. If you like your doctor, you will be able to keep your doctor, period.......
  • CEO Dick Costolo is helping Twitter IPO take flight

    SAN FRANCISCO — Dick Costolo doesn't fit the profile of a typical tech start-up chief executive. He's not a twentysomething college dropout. He didn't start Twitter Inc. in his dorm room. And he doesn't wear a hoodie. At 50, with a balding...
  • AFM: VOD Set to Skyrocket in Asia, Latin America

    For sellers at the American Film Market, the value of video on demand and other forms of digital content remains very much up in the air in overseas territories. Even in the relatively robust U.K., it's difficult to predict what the marketplace will look...
  • Nielsen Opts for Insider, Picking Veteran Mitch Barns As Next CEO

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and...
  • Perfect seats as close as your iPhone?

    Perfect seats as close as your iPhone?
    Are the Wrigley rooftops the best view of the diamond, or the most overrated seats in town? Is the United Center floor the place to be to catch the BullsĀ in action, or just a little too close for comfort? Debates like these are alive and well at...
  • After 75 Years, 'The Wizard of Oz' Still Has Secrets to Tell

    In case there was any doubt, "The Wizard of Oz: The Official 75th Anniversary Companion" confirms that no film has entered our pop-culture subconscious as deeply as that 1939 MGM classic. Even a quick glance at the just published book conjures up names...