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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 78-88
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • AFM: German Shingles Have Emerged as Top Sellers of Commercial Fare

    Few countries have such a varied and strong sales sector as Germany. There are more than 10 German sales companies at the AFM, and others that are not at the market -- like M-Appeal and Films Boutique -- are very active on the indie pic sales circuit....
  • Why Obama lied about Obamacare

     
    Friday print column updates (and includes the comments on) an earlier blog post making this same point. We will keep this promise to the American people. If you like your doctor, you will be able to keep your doctor, period.......
  • What viral videos can teach you about marketing your own idea

    Brazen Careerist The promotional marketers behind the movie remake "Carrie" are surely dancing with glee as their telekinesis prank in a New York coffee shop went straight to viral heaven. Called "Telekinesis Coffee Shop Surprise," the video shows a...
  • CEO Dick Costolo is helping Twitter IPO take flight

    SAN FRANCISCO — Dick Costolo doesn't fit the profile of a typical tech start-up chief executive. He's not a twentysomething college dropout. He didn't start Twitter Inc. in his dorm room. And he doesn't wear a hoodie. At 50, with a balding...
  • AFM: VOD Set to Skyrocket in Asia, Latin America

    For sellers at the American Film Market, the value of video on demand and other forms of digital content remains very much up in the air in overseas territories. Even in the relatively robust U.K., it's difficult to predict what the marketplace will look...
  • Nielsen Opts for Insider, Picking Veteran Mitch Barns As Next CEO

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and...
  • Apple TV: The Time for an Upgrade is Now

    Another day, another Apple TV challenger. Weeks after Google introduced the world to Chromecast, it was Sony Corp.'s turn, unveiling Sony Playstation Vita TV on Monday. The tiny set-top box will bring video and games to TV sets in Japan beginning in...
  • After 75 Years, 'The Wizard of Oz' Still Has Secrets to Tell

    In case there was any doubt, "The Wizard of Oz: The Official 75th Anniversary Companion" confirms that no film has entered our pop-culture subconscious as deeply as that 1939 MGM classic. Even a quick glance at the just published book conjures up names...
  • Religion briefs

    Concert A Season of Thanksgiving Gospel Concert featuring DiVine, the Baltimore Christianairs, 1st Samuel Gospel Band, Remnant, Just Being Blessed, Spiritlifters and About My Father's Business will take place at 4 p.m. Sunday, Nov. 10, at Cecil...
  • Publicists Guild Salutes Rob Friedman, Patrick Wachsberger

    Rob Friedman and Patrick Wachsberger will receive the Motion Picture Showmanship Award at the 51st annual Publicists Awards Luncheon Feb. 28 at the Beverly Wilshire Hotel. The duo, who, who oversee Lionsgate Motion Picture Group, will be feted for...