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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 78-88
  • AFM: VOD Set to Skyrocket in Asia, Latin America

    For sellers at the American Film Market, the value of video on demand and other forms of digital content remains very much up in the air in overseas territories. Even in the relatively robust U.K., it's difficult to predict what the marketplace will look...
  • Nielsen Opts for Insider, Picking Veteran Mitch Barns As Next CEO

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and...
  • After 75 Years, 'The Wizard of Oz' Still Has Secrets to Tell

    In case there was any doubt, "The Wizard of Oz: The Official 75th Anniversary Companion" confirms that no film has entered our pop-culture subconscious as deeply as that 1939 MGM classic. Even a quick glance at the just published book conjures up names...
  • Religion briefs

    Concert A Season of Thanksgiving Gospel Concert featuring DiVine, the Baltimore Christianairs, 1st Samuel Gospel Band, Remnant, Just Being Blessed, Spiritlifters and About My Father's Business will take place at 4 p.m. Sunday, Nov. 10, at Cecil...
  • Publicists Guild Salutes Rob Friedman, Patrick Wachsberger

    Rob Friedman and Patrick Wachsberger will receive the Motion Picture Showmanship Award at the 51st annual Publicists Awards Luncheon Feb. 28 at the Beverly Wilshire Hotel. The duo, who, who oversee Lionsgate Motion Picture Group, will be feted for...
  • AFM: Le Pacte Boards John Boorman's 'Queen and Country' (EXCLUSIVE)

    Jean Labadie's Paris-based Le Pacte has boarded "Queen and Country," John Boorman's sequel to his Oscar-nominated "Hope and Glory." Le Pacte has snatched up French distribution and international sales rights to the pic. Shingle's head of sales, Camille...
  • CBS chief lobbies to extend ad payment window for delayed viewing

    The state of the broadcast TV business is strong. That was the assessment of Leslie Moonves, the bullish chief executive of broadcasting giant CBS Corp. Broadcast networks, Moonves told Wall Street analysts Wednesday, have displayed renewed strength...
  • RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.

    RIP Blockbuster Video. CBS on a roll. Rich Eisen scores.
    After the coffee. Before getting home in time for the Redskins game. The Skinny: If the Redskins win tonight, there is a chance the season won't be a total disaster. Fingers crossed! Thursday's roundup includes obituaries on Blockbuster, which will...
  • Central Florida can't get enough bacon: 2nd festival this weekend

    Central Florida can't get enough bacon: 2nd festival this weekend
    Welcome to the land of theme parks, resorts — and bacon. In 30 days, Central Florida has exalted the fruit of the swine at two major festivals. The Festival of Bacon at Orlando's Festival Park drew more than 9,000 pork proponents. Saturday's...
  • NBCUniversal Lays Off Members of Ad Sales Staff

    An undetermined number of ad-sales staffers have been let go from NBCUniversal after the company announced a radical restructuring of its efforts in that part of its business, a person familiar with the company has confirmed to Variety. This person...
  • Variety's Business Managers Elite Breakfast: To Build a 'Super' Brand, Avoid the Word Digital

    For a network like Comedy Central, its digital branding strategy is no longer distinguished from the rest of its marketing efforts. Among its audience, "arguably (digital is) the first screen for millennials and TV is the second screen," according to...