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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 67-77
  • Jack Spillman February 23, 1930 - October 15, 2013

    Jack Spillman February 23, 1930 - October 15, 2013
    Jack Spillman died peacefully at his Glendale home after a long illness at the age of 83. Jack was born in Chicago, where he graduated from the University of Chicago. He then relocated to Southern California where he received a second Bachelor’s...
  • New York Fashion Week spring 2014: DKNY review

    NEW YORK -- This season marks the 25th anniversary of Donna Karan's DKNY brand, which launched back in 1989 and has had as much if not more of an effect on fashion than Karan's high-end collection.  The DKNY "diffusion," or lower-priced line, became a...
  • Painting the town orange

     
    Coordinated Health hopes you like orange. The private, for-profit hospital network is embarking on a new marketing campaign featuring that eye-catching color. To see what it's all about start with the Light the Lehigh Valley website, which introduces...
  • Charter May Sell Internet Video Services Out-of-Footprint

    Charter Communications is considering taking TV over-the-top, a la Netflix, to a national audience. The operator announced the launch of an Internet TV app to let customers stream more than 100 live channels inside their homes, and at some point it may...
  • Rivals want to review new Google concessions in EU antitrust probe

    SAN FRANCISCO -- Looking to settle a nearly three-year-long probe into allegations it abuses its dominance in Europe to favor its own services, Google has offered new concessions to the European Commission. "I can confirm that the commission has...
  • Why TV's Upfront Numbers Are Just Fuzzy Math

    By my estimation, this is the fourth or fifth time in my career I've written a piece pointing out how the numbers that emerge around TV's annual "upfront" season are not to be trusted. Those may be the only reliable figures in this entire article. The...
  • Towson gets $4.75 million from SECU for arena naming rights

    Towson gets $4.75 million from SECU for arena naming rights
    SECU, the Linthicum-based credit union, will pay $4.75 million over the next 10 years to have Towson University's new basketball facility called SECU Arena. The financial institution will hold a news conference at the university today to announce the...
  • Why Discovery Communications Pushed 'King of Thrones' Into The Toilet

    As the maker of wholesome, all-American products like Tide, Crest and Pampers, Procter & Gamble has never been one for sponsoring bawdy talk. But the company isn't above a little potty humor. When Discovery Communications-owned cable outlet Destination...
  • $38,000 Full-Size Sedan Challenge: Overview

     
    If the new-car market is a Big Mac, full-size sedans would amount to only the sesame seeds. They're a sliver of the auto market, accounting for just 3.5% of new-car sales in the first seven months of 2013. Still, automakers......
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • AFM: German Shingles Have Emerged as Top Sellers of Commercial Fare

    Few countries have such a varied and strong sales sector as Germany. There are more than 10 German sales companies at the AFM, and others that are not at the market -- like M-Appeal and Films Boutique -- are very active on the indie pic sales circuit....