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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 67-77
  • LED billboards: As distracting as cell phones?

    Q: Now that everyone has joined the chorus on distracted driving due to texting, tweeting, eating, cell phones, etc., someone should consider electronic signs and billboards. Thanks to the inaction of many local governments, the busiest section of Route...
  • Ron Castell, Key to Blockbuster Video Growth, Dies at 75

    James Ronald "Ron" Castell, a veteran marketing and entertainment industry executive who was instrumental in the growth of Blockbuster Video and worked at Warner Communications and Spelling Entertainment, died Thursday afternoon in Ft. Lauderdale, Fla. He...
  • AFM: IFT Boosts Marketing as Emma Watson's 'Your Voice in My Head' Looms

    In a pre-American Film Market move, International Film Trust has appointed Marcin Janowski as head of international marketing and publicity. He will represent the 6-month-old sales company -- a venture between Benaroya Pictures and Miscellaneous...
  • The good reasons behind those Obamacare policy cancellations

    The good reasons behind those Obamacare policy cancellations
    One of the (many) criticisms being leveled at the 2010 healthcare law is that it has caused insurers to cancel the policies covering thousands of Americans. The two main themes here are that President Obama lied when he said people would be able to keep...
  • Think twice before setting asking price

    Think twice before setting asking price
    If you want to get the best price for your home, should you: A. Ask for more than you think it's worth? B. Ask for exactly what you think it's worth? C. Ask for less and count on a bidding war to push you over the top? A study in the Journal of...
  • The Problem With Film Tracking

    Marshall McLuhan famously wrote, "The medium is the message." And while the phrase is well-known, what comes immediately after it in McLuhan's 1964 work is not: "This is merely to say that the personal and social consequences of any medium … result from...
  • 'Scandal,' 'Chicago Fire,' 'Supernatural' Command More Ad Cash From Sponsors When Many Shows Can't

    What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin. Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw...
  • Electricity market brings choices, deals — and scams

    Electricity market brings choices, deals — and scams
    James Malaro Jr. bought electricity from a company other than his utility for the first time last fall. The deal quickly went bad. The Centreville man hadn't realized it, but the money-saving rate he'd been quoted was variable, not fixed. It more than...
  • Los Angeles Times Executives

    ++++++++++++++++++++ || EDDY W. HARTENSTEIN Publisher and Chief Executive Officer RUSS STANTON Editor Los Angeles Times CHRIS AVETISIAN Chief Financial Officer ROBERT E. BELLACK Executive Vice President, New Ventures JENNIFER BETKA Vice...
  • ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'

    ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'
    ABC has picked up freshman comedies "The Goldbergs" and "Trophy Wife" for full seasons, and ordered four additional episodes of Rebel Wilson-led laffer "Super Fun Night." But "Back in the Game" looks like it's exiting the field. The September opener...
  • How much are we willing to pay for the pursuit of happiness?

    Never mind the conventional speculation about whether the resolution of some political standoff in Washington favors Republicans or Democrats, liberals or conservatives, "entitlement" fans or skeptics. The more fundamental question, says Benjamin...