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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 67-77
  • 'X Factor' Ad Switcheroo As Honda, Procter Replace Pepsi, Chevrolet

    When Pepsi signed on to host the first season of Fox's "The X-Factor" in 2011, the deal was heralded as landmark: Where network sister "American Idol" had three main sponsors, "X Factor" would have just one flagship season-long backer that would have...
  • Smart Promo: 'SpongeBob SquarePants' Hits the Road with Toyota

    As automakers step up their efforts to go after the family market through the introduction of new SUVs and minivans, the smart ones are proving to be the brands that get kids on their good side. Toyota is touring the country with a "SpongeBob...
  • Netflix Netherlands Launch Set for Sept. 11

    Netflix is launching into its next international market this week. As of Sept. 11, the Netherlands will become the latest addition to the streaming service's growing global roster, according to sources. A spokesman for Netflix declined comment. The...
  • Jack Spillman February 23, 1930 - October 15, 2013

    Jack Spillman February 23, 1930 - October 15, 2013
    Jack Spillman died peacefully at his Glendale home after a long illness at the age of 83. Jack was born in Chicago, where he graduated from the University of Chicago. He then relocated to Southern California where he received a second Bachelor’s...
  • New York Fashion Week spring 2014: DKNY review

    NEW YORK -- This season marks the 25th anniversary of Donna Karan's DKNY brand, which launched back in 1989 and has had as much if not more of an effect on fashion than Karan's high-end collection.  The DKNY "diffusion," or lower-priced line, became a...
  • Painting the town orange

     
    Coordinated Health hopes you like orange. The private, for-profit hospital network is embarking on a new marketing campaign featuring that eye-catching color. To see what it's all about start with the Light the Lehigh Valley website, which introduces...
  • Charter May Sell Internet Video Services Out-of-Footprint

    Charter Communications is considering taking TV over-the-top, a la Netflix, to a national audience. The operator announced the launch of an Internet TV app to let customers stream more than 100 live channels inside their homes, and at some point it may...
  • Rivals want to review new Google concessions in EU antitrust probe

    SAN FRANCISCO -- Looking to settle a nearly three-year-long probe into allegations it abuses its dominance in Europe to favor its own services, Google has offered new concessions to the European Commission. "I can confirm that the commission has...
  • Broadcast TV's Upfront Glory Days May Be Gone

    When Randy Falco worked at NBC, one of his jobs was to supervise the "upfront,"that annual summer ad-sales session during which the major TV networks try sell the bulk of their ad time for their fall and winter shows. In 2003, with NBC securing around...
  • Cord-Cutting No Longer an 'Urban Myth': Pay TV Operators Drop 316,000 Subs in Past Year

    The number of Americans jettisoning pay TV is still fairly small -- but data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb skyward. The U.S. pay TV sector as a whole lost 316,000...
  • Why Discovery Communications Pushed 'King of Thrones' Into The Toilet

    As the maker of wholesome, all-American products like Tide, Crest and Pampers, Procter & Gamble has never been one for sponsoring bawdy talk. But the company isn't above a little potty humor. When Discovery Communications-owned cable outlet Destination...