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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 67-77
  • Oscar Ad Prices Hit All-Time High as ABC Sells Out 2014 Telecast (EXCLUSIVE)

    Madison Avenue is placing new importance on the Oscars. ABC has sold out its advertising inventory for its March 2 broadcast of the Academy Awards, according to media buyers and other people familiar with negotiations for the event, and has been...
  • Raid nets boxes of possible evidence

    Local and federal law enforcement agencies took "numerous boxes of paperwork and computers related to the investigation" from the offices of eight businesses they raided in Newport Beach, police said Wednesday. The businesses — State Trust Legal,...
  • Netflix Needs Cable, But the Feeling Isn't Always Mutual

    Netflix is banking on getting on cable set-top boxes to hit aggressive growth targets in the next few years -- but not every U.S. operator is eager to play ball with a company they view as a rival. On Thursday, Danish broadband provider Waoo announced...
  • Holiday-season retail sales look bleak, Morgan Stanley predicts

    Holiday-season retail sales look bleak, Morgan Stanley predicts
    Count on coal this Christmas. That's what researchers at Morgan Stanley are saying in the first major forecast of a decidedly dour holiday season. Retailers hoping for a respite from a year of so-so shopping can instead expect the worst Thanksgiving-to-...
  • The good reasons behind those Obamacare policy cancellations

    The good reasons behind those Obamacare policy cancellations
    One of the (many) criticisms being leveled at the 2010 healthcare law is that it has caused insurers to cancel the policies covering thousands of Americans. The two main themes here are that President Obama lied when he said people would be able to keep...
  • Ron Castell, Key to Blockbuster Video Growth, Dies at 75

    James Ronald "Ron" Castell, a veteran marketing and entertainment industry executive who was instrumental in the growth of Blockbuster Video and worked at Warner Communications and Spelling Entertainment, died Thursday afternoon in Ft. Lauderdale, Fla. He...
  • AFM: IFT Boosts Marketing as Emma Watson's 'Your Voice in My Head' Looms

    In a pre-American Film Market move, International Film Trust has appointed Marcin Janowski as head of international marketing and publicity. He will represent the 6-month-old sales company -- a venture between Benaroya Pictures and Miscellaneous...
  • Electricity market brings choices, deals — and scams

    Electricity market brings choices, deals — and scams
    James Malaro Jr. bought electricity from a company other than his utility for the first time last fall. The deal quickly went bad. The Centreville man hadn't realized it, but the money-saving rate he'd been quoted was variable, not fixed. It more than...
  • The Problem With Film Tracking

    Marshall McLuhan famously wrote, "The medium is the message." And while the phrase is well-known, what comes immediately after it in McLuhan's 1964 work is not: "This is merely to say that the personal and social consequences of any medium … result from...
  • 'Scandal,' 'Chicago Fire,' 'Supernatural' Command More Ad Cash From Sponsors When Many Shows Can't

    What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin. Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw...
  • How much are we willing to pay for the pursuit of happiness?

    Never mind the conventional speculation about whether the resolution of some political standoff in Washington favors Republicans or Democrats, liberals or conservatives, "entitlement" fans or skeptics. The more fundamental question, says Benjamin...