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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 56-66
  • AFM: IFT Boosts Marketing as Emma Watson's 'Your Voice in My Head' Looms

    In a pre-American Film Market move, International Film Trust has appointed Marcin Janowski as head of international marketing and publicity. He will represent the 6-month-old sales company -- a venture between Benaroya Pictures and Miscellaneous...
  • The good reasons behind those Obamacare policy cancellations

    The good reasons behind those Obamacare policy cancellations
    One of the (many) criticisms being leveled at the 2010 healthcare law is that it has caused insurers to cancel the policies covering thousands of Americans. The two main themes here are that President Obama lied when he said people would be able to keep...
  • Think twice before setting asking price

    Think twice before setting asking price
    If you want to get the best price for your home, should you: A. Ask for more than you think it's worth? B. Ask for exactly what you think it's worth? C. Ask for less and count on a bidding war to push you over the top? A study in the Journal of...
  • The Problem With Film Tracking

    Marshall McLuhan famously wrote, "The medium is the message." And while the phrase is well-known, what comes immediately after it in McLuhan's 1964 work is not: "This is merely to say that the personal and social consequences of any medium … result from...
  • 'Scandal,' 'Chicago Fire,' 'Supernatural' Command More Ad Cash From Sponsors When Many Shows Can't

    What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin. Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw...
  • Electricity market brings choices, deals — and scams

    Electricity market brings choices, deals — and scams
    James Malaro Jr. bought electricity from a company other than his utility for the first time last fall. The deal quickly went bad. The Centreville man hadn't realized it, but the money-saving rate he'd been quoted was variable, not fixed. It more than...
  • Los Angeles Times Executives

    ++++++++++++++++++++ || EDDY W. HARTENSTEIN Publisher and Chief Executive Officer RUSS STANTON Editor Los Angeles Times CHRIS AVETISIAN Chief Financial Officer ROBERT E. BELLACK Executive Vice President, New Ventures JENNIFER BETKA Vice...
  • ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'

    ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'
    ABC has picked up freshman comedies "The Goldbergs" and "Trophy Wife" for full seasons, and ordered four additional episodes of Rebel Wilson-led laffer "Super Fun Night." But "Back in the Game" looks like it's exiting the field. The September opener...
  • How much are we willing to pay for the pursuit of happiness?

    Never mind the conventional speculation about whether the resolution of some political standoff in Washington favors Republicans or Democrats, liberals or conservatives, "entitlement" fans or skeptics. The more fundamental question, says Benjamin...
  • Year Up gives young adults leg up in job market

    Year Up gives young adults leg up in job market
    When Kayla Heath walks into the Year Up Chicago offices, she glances in the full-length mirror to make sure her tailored suit covers her tattoos, her powder pink blouse doesn't hang too low and her matching pink heels aren't too high. It's a self-...
  • NASA chief gets airborne mission updates at Langley

    NASA chief gets airborne mission updates at Langley
    Poster boards, videos, big screens and small planes were on display Friday as NASA chief Charles Bolden flew into Hampton for a quick briefing on key airborne missions operating out of NASA Langley Research Center. It was a chance for scientists,...