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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 34-44
  • Nielsen Opts for Insider, Picking Veteran Mitch Barns As Next CEO

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and...
  • 'Walking Dead' Slays 'American Idol' as Primetime's Top Entertainment Advertising Buy

    For the past few years, "American Idol" has had to contend with an ever-changing roster of judges, competition from NBC's "The Voice" and ratings declines. Add one more destabilizing challenge to the pile: hungry zombies on cable. Advertisers are willing...
  • After 75 Years, 'The Wizard of Oz' Still Has Secrets to Tell

    In case there was any doubt, "The Wizard of Oz: The Official 75th Anniversary Companion" confirms that no film has entered our pop-culture subconscious as deeply as that 1939 MGM classic. Even a quick glance at the just published book conjures up names...
  • CEO Dick Costolo is helping Twitter IPO take flight

    SAN FRANCISCO — Dick Costolo doesn't fit the profile of a typical tech start-up chief executive. He's not a twentysomething college dropout. He didn't start Twitter Inc. in his dorm room. And he doesn't wear a hoodie. At 50, with a balding...
  • AFM: VOD Set to Skyrocket in Asia, Latin America

    For sellers at the American Film Market, the value of video on demand and other forms of digital content remains very much up in the air in overseas territories. Even in the relatively robust U.K., it's difficult to predict what the marketplace will look...
  • MarksJarvis: Economy stronger, but growth in jobs, wages lacking

    MarksJarvis: Economy stronger, but growth in jobs, wages lacking
    The economy is showing some signs of strength — not tremendous strength, mind you, but enough to prove there was adequate heft to weather the partial government shutdown and keep investors in a stock market that has climbed a remarkable 23.6 percent...
  • What viral videos can teach you about marketing your own idea

    Brazen Careerist The promotional marketers behind the movie remake "Carrie" are surely dancing with glee as their telekinesis prank in a New York coffee shop went straight to viral heaven. Called "Telekinesis Coffee Shop Surprise," the video shows a...
  • AFM: German Shingles Have Emerged as Top Sellers of Commercial Fare

    Few countries have such a varied and strong sales sector as Germany. There are more than 10 German sales companies at the AFM, and others that are not at the market -- like M-Appeal and Films Boutique -- are very active on the indie pic sales circuit....
  • Why Obama lied about Obamacare

     
    Friday print column updates (and includes the comments on) an earlier blog post making this same point. We will keep this promise to the American people. If you like your doctor, you will be able to keep your doctor, period.......
  • Is Facebook becoming a permissive parent?

    Mom, Dad, here is your popup warning: Your teen is being wooed by Facebook. The social media giant is desperately trying to reposition its digital offerings to teenagers. It's a marketing ploy that has Facebook attempting to pass itself off a bit like an...
  • Jack Spillman February 23, 1930 - October 15, 2013

    Jack Spillman February 23, 1930 - October 15, 2013
    Jack Spillman died peacefully at his Glendale home after a long illness at the age of 83. Jack was born in Chicago, where he graduated from the University of Chicago. He then relocated to Southern California where he received a second Bachelor’s...