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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 12-22
  • Supervising Producer

    WTIC/WCCT - TV POSITION DESCRIPTION POSITION: Supervising Producer DATE: 1/24/11 DEPARTMENT: Production REPORTS TO: Program and Product Manager ROLE: Oversee the day-to-day operations of the CT1 Media Special Programming Team RESPONSIBILITIES: -...
  • Account Executive

    WTIC/WCCT - TV POSITION DESCRIPTION POSITION: Account Executive DATE: 4/2/2012 DEPARTMENT: Sales Department REPORTS TO: Regional Sales Manager ROLE: Generate revenue on the local sales level through the selling of commercial time to direct retailers,...
  • Why We Love Leases

    By Jim Gorzelany CTW Features   A perfect alignment of market forces in recent months has made leasing a car more financially advantageous and appealing to a wider range of consumers. “High resale values and low interest rates are contributing...
  • Edison's San Onofre PR: Readers aren't buying it

    Southern California Edison wants you to feel (and help pay for) its pain in shutting down the San Onofre Nuclear Generating Station. Judging by the letters we've received so far in reaction to Edison's full-page ad in Monday's Times saying as much,...
  • Can impulse buys beat online piracy and save newspapers?

    Here's an assumption underlying many a Big Idea online: If you make it easier for people to act on their impulses in a way that benefits your business, they will. A good example of this is Comcast's reported anti-piracy initiative. And my hunch is...
  • Many Americans are confused by 401(k) retirement plans

    Many Americans are confused by 401(k) retirement plans
    Americans rely heavily on 401(k)s to fund their hoped-for retirements, but many people find the plans bewildering and aren’t sure they’re making the right investment choices. That’s the upshot of a new survey by Charles Schwab Corp.,...
  • California unveils ad campaign for new health insurance market

    California unveils ad campaign for new health insurance market
    California lifted the curtain Thursday on its advertising for a new health insurance marketplace opening this fall as part of the federal health law. Covered California, the state agency implementing the Affordable Care Act, said these initial TV ads...
  • JPMorgan Chase agrees to pay $389 million for credit card violations

    JPMorgan Chase agrees to pay $389 million for credit card violations
    WASHINGTON -- JPMorgan Chase & Co. has agreed to pay $389 million in refunds and penalties for illegally charging credit card customers for identity theft protection and other add-on services they didn't receive or authorize, federal regulators said...
  • Folgers No. 1 cup of Joe in America; coffee snobs may cringe

    Folgers No. 1 cup of Joe in America; coffee snobs may cringe
    A coffee connoisseur may look for balanced flavors, acidity and proper brewing technique in their cup of Joe, but America's palate prefers a more simpler brew: Folgers. J.M. Smucker Co., the maker of Smucker's jam and Folgers coffee, reported...
  • 99 Cents Only chain lays off 160 workers

    99 Cents Only Stores Inc. has laid off about 160 workers as the company sought to streamline costs and stay competitive. No stores will be closed and no employers or managers at any of the chain's 332 stores were affected in Tuesday's move, according to...
  • Hanley Center Foundation's executive director selected to participate in Leadership Florida

    Hanley Center Foundation's executive director selected to participate in Leadership Florida
    Technology Mike Vincent, formerly EMS chief with the City of Pembroke Pines, has joined Atrus Inc., creators of the AED Link that provides registered location informaton to 911 call-takers in real time, as a business development representative. Real...