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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 111-121
  • Fox Shock: Tony Sella Exiting As Marketing Chief

    20th Century Fox domestic marketing topper Tony Sella is leaving the studio, according to sources. Sella's decision to leave comes in the aftermath of a profound shake-up at Fox's executive suite. Oren Aviv was fired Wednesday as marketing officer and...
  • Messaging software Yapmo helps real estate agents, sellers — quietly

    Yapmo, an internal communication program designed to replace inefficient group communications, has unexpectedly found a niche in the real estate sector. Agents are using it to help sellers price their houses and, in some cases, to sell properties before...
  • Girl Scouts aim to boost financial literacy with prepaid card offer

    They've had long-standing partnerships with some of the nation's largest commercial bakeries. Now, there's a marketing arrangement with a financial services company that sells a prepaid debit card for teenagers. What gives with the Girl Scouts? For...
  • Amazon's Sunday delivery to spread next year

    E-commerce giant Amazon will provide Sunday package delivery at no extra cost in two key cities and plans to expand the program dramatically next year. Kelly Cheeseman, an Amazon spokeswoman, didn't say whether Baltimore would be included in that...
  • More people turning to online 'personal' shopping services

    More people turning to online 'personal' shopping services
    Karin Lundquist got hooked when she received her Kensie white skinny jeans in the mail. For Whitney Kippes it was the orange-and-gray color-blocked cardigan. And Marian Gunther fell in love with a pair of zip-ankle pants from Nicole Miller Artelier. The...
  • NBCU's Esquire Network Names Serwatka, French, Harmon To New Roles

    NBCUniversal's Esquire cabler named Dave Serwatka, veep of current programming, Jamie French veep of communications and talent relations and Marta Harmon veep of marketing as the newly-launched cable outlet moves to solidify staff. The three execs hail...
  • Maker Studios Unveils New Programming Strategy (Exclusive)

    Leading online programmer Maker Studios is restructuring its vast network of YouTube channels to more closely model the cable world, the company's executive chairman revealed Monday at the Variety Entertainment & Tech Summit. Most of the 50,000-plus...
  • Free Press report critical of media consolidation and FCC

    A new report from the media watch dog group Free Press accuses the Federal Communications Commission of turning a blind eye toward media consolidation in the television industry. The study -- "Cease to Resist: How the FCC's Failure to Enforce Its...
  • Sony Is Keeping PlayStation's Internet TV Options Open

    When Sony launches the PlayStation 4 this week, the tricked-out $399 console will have a number of new features -- but it won't give gamers a way to watch live TV channels. In an interview, Mike Aragon, VP and GM of global digital video and music...
  • What's at stake for Apple with iPad event

    Has the tablet revolution run out of steam? Three years ago, Apple unveiled the first iPad, which had a bigger impact than anyone could have imagined. PC and laptop sales have been dropping, and for the first couple of years, sales of iPads regularly...
  • Sir Tim Berners-Lee and Andy Bird Open Abu Dhabi Media Summit

    British computer scientist Sir Tim Berners-Lee and Disney International Chairman Andy Bird kicked off the 4th International Abu Dhabi Media Summit Tuesday with separate but intersecting takes on where digital evolution is heading. They both said it's...