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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 100-110
  • The Problem With Film Tracking

    Marshall McLuhan famously wrote, "The medium is the message." And while the phrase is well-known, what comes immediately after it in McLuhan's 1964 work is not: "This is merely to say that the personal and social consequences of any medium … result from...
  • The good reasons behind those Obamacare policy cancellations

    The good reasons behind those Obamacare policy cancellations
    One of the (many) criticisms being leveled at the 2010 healthcare law is that it has caused insurers to cancel the policies covering thousands of Americans. The two main themes here are that President Obama lied when he said people would be able to keep...
  • Ron Castell, Key to Blockbuster Video Growth, Dies at 75

    James Ronald "Ron" Castell, a veteran marketing and entertainment industry executive who was instrumental in the growth of Blockbuster Video and worked at Warner Communications and Spelling Entertainment, died Thursday afternoon in Ft. Lauderdale, Fla. He...
  • AFM: IFT Boosts Marketing as Emma Watson's 'Your Voice in My Head' Looms

    In a pre-American Film Market move, International Film Trust has appointed Marcin Janowski as head of international marketing and publicity. He will represent the 6-month-old sales company -- a venture between Benaroya Pictures and Miscellaneous...
  • Holiday-season retail sales look bleak, Morgan Stanley predicts

    Holiday-season retail sales look bleak, Morgan Stanley predicts
    Count on coal this Christmas. That's what researchers at Morgan Stanley are saying in the first major forecast of a decidedly dour holiday season. Retailers hoping for a respite from a year of so-so shopping can instead expect the worst Thanksgiving-to-...
  • Consumers gaining upper hand in car shopping

    Consumers gaining upper hand in car shopping
    When Jennifer Williams walked into the Nalley Lexus dealership in Cobb County, Ga., on a recent Tuesday, all she needed was a salesperson to provide her a good deal on her trade-in, the keys to her RX 350 SUV and a happy wave goodbye. Thanks to the...
  • 'Parkinson Radio Hour' debuts in South Florida

    'Parkinson Radio Hour' debuts in South Florida
    There's a new local radio show for South Floridians with Parkinson's disease. "The Parkinson's Radio Hour" airs from 8 to 9 a.m. Saturdays on WBZT-AM 1230, covering South Florida from the Keys to Vero beach. The show, which debuted Oct. 5, serves as a...
  • Netflix Needs Cable, But the Feeling Isn't Always Mutual

    Netflix is banking on getting on cable set-top boxes to hit aggressive growth targets in the next few years -- but not every U.S. operator is eager to play ball with a company they view as a rival. On Thursday, Danish broadband provider Waoo announced...
  • Palm Beach County changes tourism 'brand'

    Palm Beach County changes tourism 'brand'
      Even the self-described “Best of Everything” sometimes needs an update, according to Palm Beach County tourism boosters. The county is tweaking its “Best of Everything” mantra under a new tourism advertising approach unveiled...
  • All eyes on mobile ads as Facebook reports third-quarter results

    SAN FRANCISCO -- Will Facebook wow investors with mobile again? That’s the question as the giant social network prepares to report third-quarter earnings after the closing bell Wednesday. The company excised some of the concerns that dogged...
  • Raid nets boxes of possible evidence

    Local and federal law enforcement agencies took "numerous boxes of paperwork and computers related to the investigation" from the offices of eight businesses they raided in Newport Beach, police said Wednesday. The businesses — State Trust Legal,...