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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 100-110
  • Girl Scouts aim to boost financial literacy with prepaid card offer

    They've had long-standing partnerships with some of the nation's largest commercial bakeries. Now, there's a marketing arrangement with a financial services company that sells a prepaid debit card for teenagers. What gives with the Girl Scouts? For...
  • Amazon's Sunday delivery to spread next year

    E-commerce giant Amazon will provide Sunday package delivery at no extra cost in two key cities and plans to expand the program dramatically next year. Kelly Cheeseman, an Amazon spokeswoman, didn't say whether Baltimore would be included in that...
  • 'Scandal,' 'Chicago Fire,' 'Supernatural' Command More Ad Cash From Sponsors When Many Shows Can't

    What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin. Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw...
  • Electricity market brings choices, deals — and scams

    Electricity market brings choices, deals — and scams
    James Malaro Jr. bought electricity from a company other than his utility for the first time last fall. The deal quickly went bad. The Centreville man hadn't realized it, but the money-saving rate he'd been quoted was variable, not fixed. It more than...
  • Los Angeles Times Executives

    ++++++++++++++++++++ || EDDY W. HARTENSTEIN Publisher and Chief Executive Officer RUSS STANTON Editor Los Angeles Times CHRIS AVETISIAN Chief Financial Officer ROBERT E. BELLACK Executive Vice President, New Ventures JENNIFER BETKA Vice...
  • ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'

    ABC orders full seasons of 'The Goldbergs' and 'Trophy Wife'
    ABC has picked up freshman comedies "The Goldbergs" and "Trophy Wife" for full seasons, and ordered four additional episodes of Rebel Wilson-led laffer "Super Fun Night." But "Back in the Game" looks like it's exiting the field. The September opener...
  • How much are we willing to pay for the pursuit of happiness?

    Never mind the conventional speculation about whether the resolution of some political standoff in Washington favors Republicans or Democrats, liberals or conservatives, "entitlement" fans or skeptics. The more fundamental question, says Benjamin...
  • Consumers beware: Practice safe smartphone banking

    Consumers beware: Practice safe smartphone banking
    Matt Certo jumped at the chance to use his smartphone for banking as soon as his bank offered the service a few years back. The Orlando high-tech entrepreneur understood the technology and knew the benefits. But he also was aware of the risks. "If I'm...
  • Drayman trial delayed again

    Drayman trial delayed again
    Los Angeles Superior Court Judge Stephen Marcus agreed on Monday to delay former Councilman John Drayman's criminal trial until April, marking yet another delay in court proceedings since Drayman was indicted in May 2012. Drayman, who allegedly...
  • French Giant Pathe Pinkslips Employees

    As mainstream French films continue to lose market share to Hollywood pics at home, Pathe, one of Gaul's biggest film production and distribution institutions, has laid off nine people and is planning to drastically reduce its lineup. The pinkslips hit...
  • Sony Is Keeping PlayStation's Internet TV Options Open

    When Sony launches the PlayStation 4 this week, the tricked-out $399 console will have a number of new features -- but it won't give gamers a way to watch live TV channels. In an interview, Mike Aragon, VP and GM of global digital video and music...