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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 100-110
  • How to get off all those mailing lists

    How to get off all those mailing lists
    Dottie works hard to protect her privacy. Yet she finds she's constantly being put on different marketers' mailing lists? She'd like to know: How does this happen and what can she do about it? How it happens is that any time we do business with a...
  • Bose and 'Arrow:' Sound Company Helps the CW Launch Superhero Spinoff 'Blood Rush'

    Bose, the maker of high-end electronics devices like sound cancelling headphones and speaker systems, is going after a younger audience by pairing up with the CW's "Arrow." Together with the network and the show's producers, Bose is behind "Blood Rush,"...
  • Nail services a point of popularity

    Nail services a point of popularity
    The love affair with nail polish that ignited during the recession is still going strong. According to a March 2013 report by global market research firm NPD Group, "more than half of women age 18-plus have purchased nail products for at-home use or...
  • Disney's SOAPnet channel headed for the drain

    SOAPnet's bubble has finally burst. On Dec. 31, Walt Disney Co. will pull the plug on the cable channel it created 14 years ago to squeeze extra life from its popular daytime dramas. But like all great soap opera characters, this one didn't go down...
  • Whimsical Ferran building stands out along I-4

    Whimsical Ferran building stands out along I-4
    In a neighborhood of drab, industrial shells, the Ferran Services building looks like it fell out of a Lego catalog. Its silver skin, trimmed in green, towers above its squat, dusty neighbors. Twenty burnt-orange electrical outlets — each seven...
  • 'Thor' roars at box office. 'Modern Family' problem for USA.

    'Thor' roars at box office. 'Modern Family' problem for USA.
    Before the coffee. After remembering Veterans Day. The Skinny: I ran a 10K Sunday at a pace of just over eight minutes per mile. Not bad for a geezer. I guess for me life's a sprint, not a marathon. I'll be sore for the next few days but it was worth...
  • Girl Scouts aim to boost financial literacy with prepaid card offer

    They've had long-standing partnerships with some of the nation's largest commercial bakeries. Now, there's a marketing arrangement with a financial services company that sells a prepaid debit card for teenagers. What gives with the Girl Scouts? For...
  • Google gets friendly with Facebook, will sell ads on Facebook

    SAN FRANCISCO -- Google can now sell ads on Facebook. The search giant announced on Friday that advertisers who buy ads across the Web through Google's DoubleClick service will soon be able to buy ads on Facebook's real-time ad bidding service FBX....
  • 'Walking Dead' Slays 'American Idol' as Primetime's Top Entertainment Advertising Buy

    For the past few years, "American Idol" has had to contend with an ever-changing roster of judges, competition from NBC's "The Voice" and ratings declines. Add one more destabilizing challenge to the pile: hungry zombies on cable. Advertisers are willing...
  • Is Facebook becoming a permissive parent?

    Mom, Dad, here is your popup warning: Your teen is being wooed by Facebook. The social media giant is desperately trying to reposition its digital offerings to teenagers. It's a marketing ploy that has Facebook attempting to pass itself off a bit like an...
  • Facebook Privacy Policy Opens Teens To Danger

    Mom, Dad, here is your pop-up warning: Your teen is being wooed by Facebook. The social media giant is desperately trying to reposition its digital offerings to teenagers. It's a marketing ploy that has Facebook attempting to pass itself off a bit...