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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 100-110
  • Women in Animation Restructures With New Leadership

    Margaret Dean, director of production for Mattel's Playground Productions and Kristy Scanlan, VP of business development, animation and games at Technicolor have been tapped as co-presidents of the newly restructured Women in Animation, the professional,...
  • CNN Worldwide Names Allison Gollust Chief Marketing Officer

    Allison Gollust, a longtime adviser to CNN Worldwide President Jeff Zucker, is expanding her duties at the Time Warner-owned cable-news outlet and taking on the role of chief marketing officer. Gollust, who joined CNN in March, will retain her duties...
  • Lionsgate's Tim Palen Crafts Stylish Universe for 'Hunger Games: Catching Fire'

    Just as "The Hunger Games" author Suzanne Collins introduced a dystopian world that entranced millions of readers and moviegoers, so Lionsgate's marketing chief Tim Palen has brought that universe to life in an elaborately detailed campaign for "The...
  • Northampton accountant, Nazareth appraiser, Allentown doctor among those sanctioned by state boards

     
    These disciplinary and licensing actions were announced recently (in August and September) by Pennsylvania's licensing boards against professionals who live and work in the Lehigh Valley area. The information is taken verbatim from the PA Department of...
  • As stimulus tab rises for Fed, worries grow it may require a bailout

    As stimulus tab rises for Fed, worries grow it may require a bailout
    WASHINGTON — The Federal Reserve has taken unprecedented steps to stimulate the economic recovery from the Great Recession, but the tab has risen to such tremendous proportions — fast approaching $4 trillion — that some worry the central...
  • KNBC-TV playing to viewers on L.A. County buses

    KNBC-TV playing to viewers on L.A. County buses
    KNBC-TV Channel 4 is taking the bus. Nearly 1,800 Los Angeles County buses operated by the Metropolitan Transportation Authority have become the latest vehicles for the local TV station's advertising sales and marketing. The NBCUniversal-owned station...
  • Herbalife profit up 27% amid soaring sales in China, Latin America

    Herbalife profit up 27% amid soaring sales in China, Latin America
    Nutritional products maker Herbalife Ltd. reported a nearly 27% jump in third-quarter profit amid double-digit sales growth in China and Latin America. The Los Angeles company reported net income of $142 million, or $1.32 a share, for the three months...
  • Messaging software Yapmo helps real estate agents, sellers — quietly

    Yapmo, an internal communication program designed to replace inefficient group communications, has unexpectedly found a niche in the real estate sector. Agents are using it to help sellers price their houses and, in some cases, to sell properties before...
  • Amazon to deliver set-top box in time for Christmas?

    Amazon to deliver set-top box in time for Christmas?
    Retail giant Amazon is said to be preparing to unveil a video-streaming device just in time for the holidays. The new set-top box would position Amazon to compete with other Internet-connect TV devices in the market, including those sold by Roku and...
  • More people turning to online 'personal' shopping services

    More people turning to online 'personal' shopping services
    Karin Lundquist got hooked when she received her Kensie white skinny jeans in the mail. For Whitney Kippes it was the orange-and-gray color-blocked cardigan. And Marian Gunther fell in love with a pair of zip-ankle pants from Nicole Miller Artelier. The...
  • NBCU's Esquire Network Names Serwatka, French, Harmon To New Roles

    NBCUniversal's Esquire cabler named Dave Serwatka, veep of current programming, Jamie French veep of communications and talent relations and Marta Harmon veep of marketing as the newly-launched cable outlet moves to solidify staff. The three execs hail...