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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 56-66
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • Ad Group Pushing For Family TV Selects Walmart CMO Stephen Quinn To Lead

    The chief marketing officer of Walmart, the giant retailer that has sponsored a handful of splashy family-friendly productions on NBC, will now lead a group of blue-chip advertisers devoted to the genre. Stephen Quinn, CMO of the Bentonville, Arkansas,...
  • Under Armour goes for Olympic gold

    Under Armour goes for Olympic gold
    When the winter Olympics gets underway next month in Sochi, Russia, Under Armour's logo will be seen by millions of viewers around the globe as the Baltimore-based brand sponsors two U.S. teams and another from Canada. The Olympic sponsorships —...
  • McHenry Row developer plans offices for Phillips Seafood site

    McHenry Row developer plans offices for Phillips Seafood site
    The team behind McHenry Row and Canton Crossing is planning offices for the Phillips Food headquarters and warehouse in Locust Point the group purchased in November. Mark Sapperstein's 28 Walker Development bought the 1215 East Fort Avenue site in...
  • Under Armour to acquire MapMyFitness

    Under Armour to acquire MapMyFitness
    Under Armour took a huge leap forward in the fast-emerging fitness technology market Thursday with plans for a $150 million acquisition of MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications and websites. What would be Under Armour'...
  • Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

    By one measure, the Super Bowl started last weekend. If the so-called "Big Game" is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a...
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • New dancing destination in Allentown

    The owners of the Cosmopolitan Restaurant are hoping their latest business venture, Wave Nightclub, will make a splash as a "true dance club" in the Lehigh Valley. The two-story venue, which opened Oct. 25 atop the downtown Allentown restaurant,...
  • Coke: No 'magic bullet' for America's obesity epidemic

     Coke: No 'magic bullet' for America's obesity epidemic
    We agree with The Sun's editors that obesity is one of the country's most serious health issues ("A new kind of cola war," Oct. 22). However, targeting soda alone, absent a focus on actions and efforts to achieve healthier diets and lifestyles, will not...
  • Rand Paul gets schooled at Howard

    Rand Paul did just fine at Howard University, thank you very much. Or at least, that's how he remembers it. Paul, GOP senator from Kentucky, told the Christian Science Monitor on Wednesday that his recent visit to Howard didn't go so bad at all. He...
  • Starbucks aims to squeeze more out of fresh juice craze

    Starbucks aims to squeeze more out of fresh juice craze
    In Southern California's outer orbit, a dusty highway drive away from the L.A.'s health-obsessed celebrities and hipsters, a massive $70-million factory is preparing to churn out 140,000 gallons of premium juice a week. The 264,000-square-foot Rancho...