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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 56-66
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • Under Armour to acquire MapMyFitness

    Under Armour to acquire MapMyFitness
    Under Armour took a huge leap forward in the fast-emerging fitness technology market Thursday with plans for a $150 million acquisition of MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications and websites. What would be Under Armour'...
  • Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

    By one measure, the Super Bowl started last weekend. If the so-called "Big Game" is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a...
  • Chocolate Candies Poised To Clash On Super Bowl Ad Field

    Amid the tackles, blocks and hits, the Super Bowl may also be the setting for some sweet competition. For the first time in years, two different candy advertisers will take the field when Fox broadcasts Super Bowl XLVIII February 2nd from New Jersey's...
  • Coca-Cola steps up for Cambodian land-grab victims

    Many Southeast Asians and others around the world owe their thanks to the Coca-Cola Company. No, I'm not expressing gratitude for the sugary drinks that can help make people fat. But to make those drinks, Coke is one of the world's largest sugar...
  • Ad Group Pushing For Family TV Selects Walmart CMO Stephen Quinn To Lead

    The chief marketing officer of Walmart, the giant retailer that has sponsored a handful of splashy family-friendly productions on NBC, will now lead a group of blue-chip advertisers devoted to the genre. Stephen Quinn, CMO of the Bentonville, Arkansas,...
  • Coca-Cola Co. splits its North America business in two

    Coca-Cola Co. splits its North America business in two
    Coca-Cola Co. has announced that it will split its North America business into two units as it aims to return to a traditional franchising model. The Atlanta-based beverage giant also announced changes in its top leadership. The company said...
  • New dancing destination in Allentown

    The owners of the Cosmopolitan Restaurant are hoping their latest business venture, Wave Nightclub, will make a splash as a "true dance club" in the Lehigh Valley. The two-story venue, which opened Oct. 25 atop the downtown Allentown restaurant,...
  • Steve Koonin Leaves Time Warner's Turner For Atlanta Hawks

    Steve Koonin, who as entertainment chief at Time Warner's Turner unit presided over a long run of growth at big cable networks like TNT, TBS, truTV and TCM, as well as a streak of aggressive, sometimes maverick promotional maneuvers, is leaving his post...
  • Turner Overhauls Ad Outreach, Names Speciale President, TV and Digital Sales

    Time Warner's Turner unit is radically changing the structure of its ad-sales staff, resulting in the elevation of one of its top sales executives and the departure of another from the company. Donna Speciale, a Madison Avenue veteran who once advised...
  • Realty firm targets LGBT buyers, sellers

    Realty firm targets LGBT buyers, sellers
    On Thursday, Dream Town Realty's website home page contained the typical links to property listings and neighborhood information. Beginning Friday, the Chicago firm will add a banner to its home page touting its new division, Pride of Ownership, which...