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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 45-55
  • PASSINGS: Mohammad Qasim Fahim, Ted Bergmann, Melba Hernandez

    Mohammad Qasim Fahim Influential Afghan vice president Influential Afghan Vice President Mohammad Qasim Fahim, 57, a leading commander in the alliance that fought the Taliban who was later accused with other warlords of targeting civilian areas during...
  • How to get your name on a Coke bottle

    How to get your name on a Coke bottle
    Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.  For the first time, the beverage company has replaced the logo on...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • Mike's Hard Lemonade introduces 8-ounce cans

    Mike's Hard Lemonade introduces 8-ounce cans
    Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings. The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • Coca-Cola announces $1 billion in cuts as demand, profit slide

    Coca-Cola announces $1 billion in cuts as demand, profit slide
    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said Tuesday it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • Coca-Cola Super Bowl ad stirs controversy

    Coca-Cola Super Bowl ad stirs controversy
    Every year, there's always one Super Bowl ad that generates a bit of next-day controversy. And this year's ad appears to be Coca-Cola's "It's Beautiful" ad. The one-minute ad features children and adults from all walks of life, from across the country,...
  • Parkland scrapes by with low-tech snow-removal device for buses

    Q: I've seen publicity about a device used by the Coca-Cola bottling plant in Bethlehem to remove snow and ice from the roofs of the company's tractor-trailers to comply with state law, and more importantly, to help protect all motorists. I've suggested...
  • Is Madison Avenue Leaving America Behind?

    ABC's "Modern Family" is one of the most-loved programs on television. So why are advertisers sparking backlash when they try to adopt its storylines? Coca-Cola Co. and General Mills have vaguely similar businesses. One makes and distributes sodas,...
  • Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting

    Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting
    A new ad featuring a sexy Scarlett Johansson is slated to run during the Super Bowl — as long as it gets one significant tweak. Advertiser SodaStream has to take the words right out of ScarJo's mouth. No, not the ones in the beginning where she...