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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 45-55
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • Coca-Cola Super Bowl ad stirs controversy

    Coca-Cola Super Bowl ad stirs controversy
    Every year, there's always one Super Bowl ad that generates a bit of next-day controversy. And this year's ad appears to be Coca-Cola's "It's Beautiful" ad. The one-minute ad features children and adults from all walks of life, from across the country,...
  • Parkland scrapes by with low-tech snow-removal device for buses

    Q: I've seen publicity about a device used by the Coca-Cola bottling plant in Bethlehem to remove snow and ice from the roofs of the company's tractor-trailers to comply with state law, and more importantly, to help protect all motorists. I've suggested...
  • Is Madison Avenue Leaving America Behind?

    ABC's "Modern Family" is one of the most-loved programs on television. So why are advertisers sparking backlash when they try to adopt its storylines? Coca-Cola Co. and General Mills have vaguely similar businesses. One makes and distributes sodas,...
  • Starcom MediaVest CEO leads digital transformation

    Starcom MediaVest CEO leads digital transformation
    As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...
  • World Cup sponsors call for probe of Qatar selection

    World Cup sponsors call for probe of Qatar selection
    LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar. The calls, which followed similar...
  • Supreme Court rules against false advertising on food, drink labels

    Supreme Court rules against false advertising on food, drink labels
    Food and beverage companies can be sued for false advertising if they put labels on products that would "mislead and trick consumers," the U.S. Supreme Court ruled Thursday. The unanimous decision could have broad impact on parts of the food industry....
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • Relativity Media Celebrates 10th Anniversary (VIDEO)

    If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently. Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...
  • Relativity at 10: Division Heads on Firm's Future

    Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of...
  • Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...