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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 34-44
  • Relativity Launches Branded Entertainment Agency Madvine, Signs Evian, Mondelez as Clients

    After spending much of the past decade financing movies, Ryan Kavanaugh is expanding heavily into the advertising arena, launching Madvine as an in-house agency that will manage the entire marketing campaigns of brands like Evian while also integrating...
  • 'Sleepy Hollow,' 'Opposite Worlds,' more connect on Twitter

    In Syfy's reality competition "Opposite Worlds," Twitter put unprecedented power in the hands of viewers, supplying them with the ability to reward popular contestants with a luxurious spa day while punishing others with a less savory task: cleaning human...
  • Ted Bergmann, Producer Who Brought Grammys to Television, Dies at 93

    Ted Bergmann, the producer of early Grammy and National Football League telecasts, died Sunday following surgery in Santa Monica, Calif., according to his wife Beverly. He was 93. Bergmann started his television career at NBC in 1947. He went on to...
  • PASSINGS: Mohammad Qasim Fahim, Ted Bergmann, Melba Hernandez

    Mohammad Qasim Fahim Influential Afghan vice president Influential Afghan Vice President Mohammad Qasim Fahim, 57, a leading commander in the alliance that fought the Taliban who was later accused with other warlords of targeting civilian areas during...
  • How to get your name on a Coke bottle

    How to get your name on a Coke bottle
    Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.  For the first time, the beverage company has replaced the logo on...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • A thirst for energy drinks is juicing Monster Beverage's sales

    A thirst for energy drinks is juicing Monster Beverage's sales
    Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
  • Mike's Hard Lemonade introduces 8-ounce cans

    Mike's Hard Lemonade introduces 8-ounce cans
    Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings. The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • Coca-Cola announces $1 billion in cuts as demand, profit slide

    Coca-Cola announces $1 billion in cuts as demand, profit slide
    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said Tuesday it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...