| Jul 22, 2014
| 2:35 PM
NEW YORK Coca-Cola Co. sold more beverages in the second quarter, worldwide brand Coca-Cola volume grew 1 percent, Sprite rose 6 percent and Fanta was up 2 percent due to sponsorship of the FIFA World Cup, the company said Tuesday.
Improved gross margins...
| Apr 28, 2014
| 6:52 PM
If your back aches or your ankle swells, managers of a Columbia-based company want you to forgo the ice pack and grab a TheraPearl instead.
The maker of therapeutic pearl-filled packs that can be chilled in the freezer or heated in the microwave want...
| Jun 23, 2014
| 11:20 AM
Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.
For the first time, the beverage company has replaced the logo on...
| Jun 26, 2014
| 2:30 PM
In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent.
MediaVest, an ad-...
| Jun 29, 2014
| 6:45 PM
Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster.
Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
| Jun 17, 2014
| 10:51 AM
Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings.
The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
| Jun 9, 2014
As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...
| Jun 9, 2014
| 7:45 AM
LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.
The calls, which followed similar...
| Jun 12, 2014
| 4:36 PM
Food and beverage companies can be sued for false advertising if they put labels on products that would "mislead and trick consumers," the U.S. Supreme Court ruled Thursday.
The unanimous decision could have broad impact on parts of the food industry....
| Jun 2, 2014
| 12:30 PM
After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money.
The nation's largest broadcast networks have struck a deals with one major ad-buying...
| May 6, 2014
| 12:30 PM
If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently.
Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...