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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 23-33
  • Food-makers' new products promise to be less processed

     Food-makers' new products promise to be less processed
    Food and drink companies are gearing up to tackle a variety of challenges in 2015, as economic pressure continues in markets around the world and some consumers push for less-processed products. U.S. manufacturers are responding in a variety of ways. At...
  • Fruits and vegetables get a star-studded marketing push

    Fruits and vegetables get a star-studded marketing push
    What if cauliflower got the same type of marketing firepower as candy bars and potato chips? A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and NBA star Stephen Curry to...
  • Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'

    Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'
    Donald R. Keough, a poor cattleman's son who became president and chief operating officer of Coca-Cola Co. and helped it maintain its worldwide dominance during the "soda wars" of the 1980s, died of natural causes Tuesday in Atlanta. He was 88. Keough...
  • Longtime Coke executive Donald Keough dies at 88

    Longtime Coke executive Donald Keough dies at 88
    Donald Keough, who helped steer Coca-Cola through the "cola wars" of the 1980s and played a key role in the introduction of New Coke, died Tuesday in Atlanta, according to the company. He was 88. Keough served as the company's president and chief...
  • Artificial sweeteners: Moderation is key to avoid any problems

    The label says, "no sugar added," "sugar-free," or "diet." So what makes the food or drink inside the package so sweet? Chances are it's an artificial sweetener, a chemically processed sugar substitute. Also known as non-nutritive, non-caloric or high-...
  • Coca Cola #makeithappy Super Bowl ad calls on stopping Internet negativity

    Coca Cola #makeithappy Super Bowl ad calls on stopping Internet negativity
    Coca Cola has experienced its fair share of backlash. Last year, its Super Bowl "It's Beautiful" ad ignited social media outrage for featuring people from across the country singing "America the Beautiful" in multiple languages. Some people complained...
  • Pitcher Buchanan ready to earn his spot in Phillies rotation

    Pitcher Buchanan ready to earn his spot in Phillies rotation
    David Buchanan recited the fifth inning of his June 8 start in Cincinnati as if it occurred yesterday. Most importantly, the 25-year-old remembers the mistakes he made in a game in which he had really good stuff. The right-hander got cute with a...
  • A-Treat closing after nearly a century in Allentown

    A-Treat closing after nearly a century in Allentown
    Goodbye, A-Treat. Birthday parties and barbecues, field trips and family picnics won't be the same without you. Those are the events where generations of Lehigh Valley residents learned to love the many varieties of soda produced in A-Treat's east...
  • People on the Move

    People on the Move
    Promotions, hiring and recognition at South Florida businesses. Nonprofits Randall Vitale, Fort Lauderdale area market executive for Gibraltar Private Bank & Trust, was recently appointed to the Broward Housing Council, an organization that advises...
  • Malcolm MacDougall dies at 86; adman best known for Diet Coke campaign

    Malcolm MacDougall dies at 86; adman best known for Diet Coke campaign
    Malcolm (Mal) MacDougall, a Madison Avenue veteran best known for his "just for the taste of it" ad campaign introducing Diet Coke, died Friday in New York. He was 86. The cause was complications of cancer, said his business partner, Stephen Judson....
  • Tiny Cokes: Less guilt means more money for makers

    NEW YORK (AP) — Americans want to cut back on soda, and they're willing to pay more to do it. With people drinking less soda amid health concerns, Coke and Pepsi are pushing smaller cans and bottles that contain fewer calories and, they say,...