| May 31, 2015
| 12:30 PM
When Ken Phorik neared graduation from the University of Illinois in the spring of 2013, he admits he didn't have a job lined up. In fact, Phorik says he'd planned to take the summer off all along, then dive headfirst into the job search that fall....
| Apr 13, 2015
| 11:11 AM
NEW YORK -- The National Basketball Association is trading Coke for Pepsi.
The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola.
Pepsico CEO Indra Nooyi said during a press...
| Apr 9, 2015
| 8:24 AM
WASHINGTON — Citing research suggesting that diet soft drinks and other artificially sweetened products actually contribute to weight gain, a new advocacy group is asking federal regulators to investigate whether manufacturers including Coca-Cola...
| May 10, 2015
| 7:30 PM
The scene that unfolded here last week as Bill Clinton convened world leaders for a philanthropic conference was hardly what his wife's champion-for-everyday-Americans campaign would have ordered up.
Gathered in Marrakesh for a Clinton Global Initiative...
| Apr 3, 2015
| 5:03 PM
Allentown-based Vistacom Inc. is holding its Tech Expo 2015 on Wednesday at company headquarters, which will allow visitors to immerse themselves in the latest audiovisual technology.
Destiny Heimbecker, the company's marketing and communications...
| Apr 28, 2015
| 2:59 PM
PepsiCo, the maker of Pepsi, Mountain Dew, and many other popular soft drinks, is changing the formula of one of its offerings for the first time in decades.
The company said Friday it will stop sweetening Diet Pepsi, Caffeine Free Diet Pepsi and Wild...
| Apr 16, 2015
| 4:14 PM
Thousands of revelers descended on the Coachella music festival last weekend to rock out to their favorite bands and party day and night. But a far bigger audience from around the world — at least 40 million — joined in remotely through...
| Jan 23, 2015
| 7:04 PM
Goodbye, A-Treat. Birthday parties and barbecues, field trips and family picnics won't be the same without you.
Those are the events where generations of Lehigh Valley residents learned to love the many varieties of soda produced in A-Treat's east...
| Feb 24, 2015
| 1:53 PM
Food and drink companies are gearing up to tackle a variety of challenges in 2015, as economic pressure continues in markets around the world and some consumers push for less-processed products.
U.S. manufacturers are responding in a variety of ways. At...
| Feb 26, 2015
| 10:31 AM
What if cauliflower got the same type of marketing firepower as candy bars and potato chips?
A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and NBA star Stephen Curry to...
| Feb 24, 2015
| 7:21 PM
Donald R. Keough, a poor cattleman's son who became president and chief operating officer of Coca-Cola Co. and helped it maintain its worldwide dominance during the "soda wars" of the 1980s, died of natural causes Tuesday in Atlanta. He was 88.