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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 12-22
  • Joseph E. Brake: Pride drives success at Coca-Cola

    Joseph E. Brake: Pride drives success at Coca-Cola
    When discussing the advantages of doing business in the Lehigh Valley, you often hear many theories about the benefits of relocating to the area. The Valley is near several of the largest markets in the United States and is situated within a one-day drive...
  • Toyota drives onto Olympic stage in record sponsorship deal

    The world's biggest automaker is driving onto the world's biggest sports stage. Toyota Motor Corp. signed on as a global Olympic sponsor Friday in a landmark deal reportedly worth nearly $1 billion, becoming the first car company to join the IOC's top-...
  • US stocks drop; strong jobs report raises rate hike prospect

    A strong jobs report shook up the financial markets on Friday. U.S. employers added 295,000 jobs last month, the government said. That was more than economists were expecting and, combined with a drop in the unemployment rate, raised the likelihood of...
  • Longtime Coke executive Donald Keough dies at 88

    Longtime Coke executive Donald Keough dies at 88
    Donald Keough, who helped steer Coca-Cola through the "cola wars" of the 1980s and played a key role in the introduction of New Coke, died Tuesday in Atlanta, according to the company. He was 88. Keough served as the company's president and chief...
  • Artificial sweeteners: Moderation is key to avoid any problems

    The label says, "no sugar added," "sugar-free," or "diet." So what makes the food or drink inside the package so sweet? Chances are it's an artificial sweetener, a chemically processed sugar substitute. Also known as non-nutritive, non-caloric or high-...
  • Food-makers' new products promise to be less processed

     Food-makers' new products promise to be less processed
    Food and drink companies are gearing up to tackle a variety of challenges in 2015, as economic pressure continues in markets around the world and some consumers push for less-processed products. U.S. manufacturers are responding in a variety of ways. At...
  • Fruits and vegetables get a star-studded marketing push

    Fruits and vegetables get a star-studded marketing push
    What if cauliflower got the same type of marketing firepower as candy bars and potato chips? A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and NBA star Stephen Curry to...
  • Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'

    Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'
    Donald R. Keough, a poor cattleman's son who became president and chief operating officer of Coca-Cola Co. and helped it maintain its worldwide dominance during the "soda wars" of the 1980s, died of natural causes Tuesday in Atlanta. He was 88. Keough...
  • Tiny Cokes: Less guilt means more money for makers

    NEW YORK (AP) — Americans want to cut back on soda, and they're willing to pay more to do it. With people drinking less soda amid health concerns, Coke and Pepsi are pushing smaller cans and bottles that contain fewer calories and, they say,...
  • Regional advertisers compete for a Super Bowl win

    Regional advertisers compete for a Super Bowl win
    Move over Pepsi, Budweiser and Coca-Cola. Such national brands, known for big-budget, attention-grabbing advertisements during the Super Bowl, will share the stage this year with regional advertisers looking to make a splash in a more targeted, lower-...
  • Coca Cola #makeithappy Super Bowl ad calls on stopping Internet negativity

    Coca Cola #makeithappy Super Bowl ad calls on stopping Internet negativity
    Coca Cola has experienced its fair share of backlash. Last year, its Super Bowl "It's Beautiful" ad ignited social media outrage for featuring people from across the country singing "America the Beautiful" in multiple languages. Some people complained...