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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 12-22
  • Coke to buy stake in Monster

    Coca-Cola Co., the world's largest beverage company, is targeting the increasingly buzzy energy drink market by taking a minority stake in a key industry player, Southland company Monster Beverage Corp. In what one analyst called a "blockbuster deal,"...
  • Coke buys minority state in Monster energy drinks

    Coca-Cola has bought a minority stake in energy drink giant Monster, the company announced late Thursday. Atlanta-based Coke will pay $2.15 billion for a 16.7 percent of Monster, the leader in the energy drink market. Coke will also get two directors...
  • McDonald's CEO Thompson 'under siege' at home and abroad

    McDonald's CEO Thompson 'under siege' at home and abroad
    McDonald's Corp CEO Don Thompson sure could use a break. The head of the world's biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and Europe, got battered by headline-...
  • Nike wanted the shirt off Jimbo Fisher's kid's back

    Nike wanted the shirt off Jimbo Fisher's kid's back
    It’s no secret that corporate sponsors have taken over the sports world. You may not like how Capital One, Vizio and Bright House have barged into the vocabulary, but you have to admire their zeal in brand promotion. Or you could just shake your...
  • World Cup could not help Coca-Cola's bottom line

    NEW YORK Coca-Cola Co. sold more beverages in the second quarter, worldwide brand Coca-Cola volume grew 1 percent, Sprite rose 6 percent and Fanta was up 2 percent due to sponsorship of the FIFA World Cup, the company said Tuesday. Improved gross margins...
  • Donors step up to support Games

    According to Cindy Bergman, associate executive director of the Adolph & Rose Levis Jewish Community Center, planning to present such a large-scale event as the JCC Maccabi Games — which take place in Boca Raton from Aug. 10-15 — took...
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • 2014 Dream Ride Experience

    2014 Dream Ride Experience
    The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington. The event will unite motorcyclists, classic and exotic car enthusiasts, and families...
  • How to get your name on a Coke bottle

    How to get your name on a Coke bottle
    Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.  For the first time, the beverage company has replaced the logo on...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • A thirst for energy drinks is juicing Monster Beverage's sales

    A thirst for energy drinks is juicing Monster Beverage's sales
    Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...