| Aug 14, 2014
| 5:35 PM
Coca-Cola Co., the world's largest beverage company, is targeting the increasingly buzzy energy drink market by taking a minority stake in a key industry player, Southland company Monster Beverage Corp.
In what one analyst called a "blockbuster deal,"...
| Aug 14, 2014
| 2:50 PM
Coca-Cola has bought a minority stake in energy drink giant Monster, the company announced late Thursday.
Atlanta-based Coke will pay $2.15 billion for a 16.7 percent of Monster, the leader in the energy drink market. Coke will also get two directors...
| Aug 3, 2014
| 3:31 PM
McDonald's Corp CEO Don Thompson sure could use a break.
The head of the world's biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and Europe, got battered by headline-...
| Aug 1, 2014
| 1:33 PM
It’s no secret that corporate sponsors have taken over the sports world. You may not like how Capital One, Vizio and Bright House have barged into the vocabulary, but you have to admire their zeal in brand promotion.
Or you could just shake your...
| Jul 22, 2014
| 2:35 PM
NEW YORK Coca-Cola Co. sold more beverages in the second quarter, worldwide brand Coca-Cola volume grew 1 percent, Sprite rose 6 percent and Fanta was up 2 percent due to sponsorship of the FIFA World Cup, the company said Tuesday.
Improved gross margins...
| Jul 28, 2014
| 1:17 PM
According to Cindy Bergman, associate executive director of the Adolph & Rose Levis Jewish Community Center, planning to present such a large-scale event as the JCC Maccabi Games — which take place in Boca Raton from Aug. 10-15 — took...
| Jul 14, 2014
| 9:05 PM
Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen.
Shaving milliseconds to get that and thousands of other video ads loaded...
| Jul 28, 2014
| 5:40 PM
The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington.
The event will unite motorcyclists, classic and exotic car enthusiasts, and families...
| Jun 23, 2014
| 11:20 AM
Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.
For the first time, the beverage company has replaced the logo on...
| Jun 26, 2014
| 2:30 PM
In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent.
MediaVest, an ad-...
| Jun 29, 2014
| 6:45 PM
Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster.
Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...