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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 12-22
  • On the clock: Class of 2015 shouldn't let summer go to waste

    When Ken Phorik neared graduation from the University of Illinois in the spring of 2013, he admits he didn't have a job lined up. In fact, Phorik says he'd planned to take the summer off all along, then dive headfirst into the job search that fall....
  • Pepsi to replace Coke in NBA marketing deal

    Pepsi to replace Coke in NBA marketing deal
    NEW YORK -- The National Basketball Association is trading Coke for Pepsi. The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. Pepsico CEO Indra Nooyi said during a press...
  • Advocacy group: Soda shouldn't be called 'diet'

    Advocacy group: Soda shouldn't be called 'diet'
    WASHINGTON — Citing research suggesting that diet soft drinks and other artificially sweetened products actually contribute to weight gain, a new advocacy group is asking federal regulators to investigate whether manufacturers including Coca-Cola...
  • For the Clintons, a big question: What to do with Bill?

    The scene that unfolded here last week as Bill Clinton convened world leaders for a philanthropic conference was hardly what his wife's champion-for-everyday-Americans campaign would have ordered up. Gathered in Marrakesh for a Clinton Global Initiative...
  • Allentown's Vistacom to host Tech Expo 2015

    Allentown's Vistacom to host Tech Expo 2015
    Allentown-based Vistacom Inc. is holding its Tech Expo 2015 on Wednesday at company headquarters, which will allow visitors to immerse themselves in the latest audiovisual technology. Destiny Heimbecker, the company's marketing and communications...
  • Why Pepsi's decision to ditch aspartame isn't good for soda - or science

    Why Pepsi's decision to ditch aspartame isn't good for soda - or science
    PepsiCo, the maker of Pepsi, Mountain Dew, and many other popular soft drinks, is changing the formula of one of its offerings for the first time in decades. The company said Friday it will stop sweetening Diet Pepsi, Caffeine Free Diet Pepsi and Wild...
  • Cheap content, growing reach make Snapchat a fast-rising star

    Cheap content, growing reach make Snapchat a fast-rising star
    Thousands of revelers descended on the Coachella music festival last weekend to rock out to their favorite bands and party day and night. But a far bigger audience from around the world — at least 40 million — joined in remotely through...
  • A-Treat closing after nearly a century in Allentown

    A-Treat closing after nearly a century in Allentown
    Goodbye, A-Treat. Birthday parties and barbecues, field trips and family picnics won't be the same without you. Those are the events where generations of Lehigh Valley residents learned to love the many varieties of soda produced in A-Treat's east...
  • Food-makers' new products promise to be less processed

     Food-makers' new products promise to be less processed
    Food and drink companies are gearing up to tackle a variety of challenges in 2015, as economic pressure continues in markets around the world and some consumers push for less-processed products. U.S. manufacturers are responding in a variety of ways. At...
  • Fruits and vegetables get a star-studded marketing push

    Fruits and vegetables get a star-studded marketing push
    What if cauliflower got the same type of marketing firepower as candy bars and potato chips? A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and NBA star Stephen Curry to...
  • Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'

    Donald Keough dies at 88; helped Coke stay dominant during 'soda wars'
    Donald R. Keough, a poor cattleman's son who became president and chief operating officer of Coca-Cola Co. and helped it maintain its worldwide dominance during the "soda wars" of the 1980s, died of natural causes Tuesday in Atlanta. He was 88. Keough...