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The Coca-Cola Company

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Top The Coca-Cola Company Articles see all

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  • In discounter war, will Aldi’s Coke rush fall flat?

    BERLIN (Reuters) - Aldi and Lidl have a new weapon in their battle to be Germany's discount grocery number one: Coca-Cola.
  • July 4 fireworks and events

    July 4 fireworks and events
    FIREWORKS Allentown: 9:10 p.m. July 4, J. Birney Crum Stadium, 21st and Linden streets, held in conjunction with the street festival beginning at 4 p.m. Bethlehem: 9 p.m. July 4, Sand Island; music by the Bethlehem Municipal Band, 7:30 p.m. Payrow...

    Soccer in America: Plenty of growth, plenty more to go

    SEATTLE Former major league baseball infielder Jack Wilson says he'd likely have chosen a different career 20 years ago if soccer in this country was like it is today. "It was probably the hardest decision I ever made, to be honest," said Wilson, a high-...

    A thirst for energy drinks is juicing Monster Beverage's sales

    A thirst for energy drinks is juicing Monster Beverage's sales
    Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...

    Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...