During the past two weeks, film crews from Mineral Point-based Wix Pix Productions have been traveling the county shooting scenes and conducting interviews at local businesses.
"We have to make sure everything is right," Wix Pix co-owner Rebecca Wicks said. "The TV commercial will have voice-over with video running. It will be in high definition.
"We received phenomenal cooperation from businesses we asked to video."
Somerset County Economic Development Council Executive Director Gary DuFour began developing a multimedia campaign with funds from two grant sources in January.
After bringing Wix Pix on board, DuFour and the production company owners, Dale and Rebecca Wicks, worked to develop a strategy for the project. They picked the Bloomberg network as the commercial carrier.
The advertising campaign is scheduled to begin in June.
"Our effort is to try to get our message out there and to stand out among the thousands," DuFour said.
It is rare to have a county compete with states on a national television network, he said.
"The key here is now we have the advertising concept overall and we have the theme, 'Somerset Pa Success,'" DuFour said.
The hope is that the commercial will attract telephone calls and drive hits on a corresponding website, he said.
At the website, www.somersetpasuccess.com, visitors will see more of what the county has to offer, including testimonials from business owners speaking about the county's economic climate.
Dufour said follow-ups with interested businesses will be important.
The council is upgrading its website and developing a new brochure using the general theme of Somerset PA Success, DuFour said.
An upgraded economic development council website will make it easier for interested parties to click and see the industrial parks in the county, he said.
The campaign will highlight all the industrial and business parks in the county; however, it will focus on the county's newest one: the Laurel Highlands Business Park. The light-industrial park is located along Route 31 east in Somerset Township. It is ready for tenants.
The park has about 100 acres of shovel-ready lots located just off the Pennsylvania Turnpike and relatively close to Route 219. The economic development council signed a contract with the Somerset County General Authority to market the park last fall.
The economic development council and Wix Pix "agonized over what was the right way to market," Wicks said.
The grant funds allowed for a "very modest national cable campaign," she said.
"I really want this to work," Wicks said.