"Forward" may be President Barack Obama's new campaign slogan, but he isn't the first to use it.
One of the most recent examples came when cable news network MSNBC introduced a new slogan, "Lean Forward," in 2010. This led one of its top rivals, Fox News, to throw some jabs with its own slogan. First, Fox News came out with an ad saying the network doesn't "lean against the wall, we break the wall down."
Toyota found itself the subject of ridicule in 2010 after recalls due to accelerator problems. Everyone from Stephen Colbert to Internet commentators seemed to mock the company's slogan. "Although, in their defense, Toyota's slogan is 'moving forward,'" Colbert quipped at the time. "They don't say anything about stopping."
Australian Prime Minister Julia Gillard used the phrase "moving forward" many times during her 2010 campaign. Don Watson, speechwriter for onetime Prime Minister Paul Keating, accused her of treating voters like "imbeciles," according to the Australian Broadcast Corp. Gillard still won the election.
Thus far, telecom company Ericsson's "Taking you forward," Michelin tire company's "A better way forward" and Ally Bank's "Straightforward" appear to have escaped controversy.
— Jim Jaworski