Hollywood is not bashful about generating new reality shows. One cooking show, one dancing show, one scantily-clad-twentysomething-weirdos-living-under-one-roof show beget three, four, five or more. Network, cable, online, TV reality doesn't bite; it spreads. So the question arises: How does "Flavor of Love" distinguish itself from "The Bachelor"? Or how does "Hell's Kitchen" stand out from "Top Chef"? One way is through art — the shows' logo designs provide a small window into who or what these productions think they are. This matrix compares logos in terms of how they are designed and how successfully the designs are executed.

— Jonathon Berlin, Tribune staff writer

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" American Idol"

7 p.m., Tuesday and Wednesday, WFLD-Ch. 32

For a show designed to produce stars, the identity follows suit, mimicking a neon marquee. The script type glows with a slight halo. And the "A" forms a star. Smart and simple.

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"Flavor of Love"

Various times, VH1

Perhaps a case in which the quality of the logo outdoes the quality of the show, in which women compete for rapper Flavor Flav's affections. This logo could dangle from one of Flavor Flav's famous chains. The gilded finish and blingy clustering of words perfectly capture the campy personality of the show.

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"America's Next Top Model"

7 p.m., Wednesday, WGN-Ch. 9

This is a simple typographic logo with a few smart touches. The letters are squeezed very close to one another. This gives a classic-looking font a modern feel. The ascenders and descenders are extended, mirroring the lanky contestants

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