Mike's Hard Lemonade introduces 8-ounce cans
Malt beverage company trying to appeal to people looking for smaller servings
Mike's Hard Lemonade has started selling three flavors in 8-ounce cans. (Mike's Hard Lemonade / June 17, 2014)
The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's Harder Black Cherry Lemonade and Mike's Hard Smashed Apple Ale now come in 8-ounce cans, in addition to larger packages. The company’s “Harder” drinks have 8 percent alcohol by volume, while the “Hard” versions have about 5 percent alcohol by volume.
The new packaging is helping the 15-year old company respond to consumers who are "looking for ways to incorporate their favorite drinks into their busy, on-the-go lives," Ignacio Sola, Mike’s senior director of marketing, said in a statement.
Mike’s drinks come in a variety of sizes, many in 11.2-ounce glass bottles. Mike’s Harder Lemonade and Mike’s Harder Black Cherry Lemonade, two of the flavors now available in the 8-ounce cans, were already being sold in 16-ounce cans.
A survey conducted for the company showed that 52 percent of consumers picking the smaller cans said they were drinking Mike’s Harder Lemonade in place of a spirit or cocktail.
Several non-alcoholic drinks already come in smaller cans. Various Arizona drinks are sold in 8-ounce cans, while Coca-Cola and Pepsi sell some of their soft drinks in 7.5-ounce cans.
The cans, made by Rexam, are available individually and in 12-packs.