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ICANN to let thousands of domain names bloom

ICANN to let thousands of domain names bloom

Move over, dot-com — get ready for dot-anything.

The group that governs Internet domain names is opening up the system so that companies and organizations can apply to create their own versions of .com, .org or .gov. Under the new rules, instead of a coke.com, Coca-Cola might control the domain .coke and assign Web addresses such as drink.coke or bottle.coke.

The Marina del Rey group known as ICANN called it "one of the biggest changes ever" to the way the Internet's naming system works. With the domain expansion, the group of 22 existing suffixes — many of which were established in the early 1980s — could quickly balloon to hundreds or...

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