Target's experiment with tweaking merchandise to appeal to local audiences in some Chicago stores appears to be paying off, company executives said Wednesday.
Target has been testing "localized" merchandise at a handful of Chicago stores since late 2014, said Target spokeswoman Erika Winkels.
Those test stores saw a percentage point or two bump in sales, Cathy Smith, Target's executive vice president and chief financial officer, said during a presentation to analysts.
The Chicago test "demonstrated the potential" of choosing stores' merchandise with local customers in mind, Smith said.
But don't expect to see local goods chainwide just...