Topics

Ventra

How Target fine-tunes merchandise for Chicago shoppers

How Target fine-tunes merchandise for Chicago shoppers

Target's experiment with tweaking merchandise to appeal to local audiences in some Chicago stores appears to be paying off, company executives said Wednesday.

Target has been testing "localized" merchandise at a handful of Chicago stores since late 2014, said Target spokeswoman Erika Winkels.

Those test stores saw a percentage point or two bump in sales, Cathy Smith, Target's executive vice president and chief financial officer, said during a presentation to analysts.

The Chicago test "demonstrated the potential" of choosing stores' merchandise with local customers in mind, Smith said.

But don't expect to see local goods chainwide just...

74°